A data profile of the people who buy, follow and care about Online games in Poland — modelled from more than twelve digital signal sources. Online games has an estimated audience of 3,612,907 people in Poland.
Online games has an estimated audience of 3,612,907 people in Poland. 40.9% are female, 59.1% are male, average age 36.4. Top brand affinities: First-person shooter games, CrazyGames, Massively multiplayer online games, Massively multiplayer online role-playing games, Lech Poznań.
Top brand affinities include First-person shooter games, CrazyGames, Massively multiplayer online games, with strongest over-indexing on First-person shooter games (3.37× the country average).
Demographically, the Online games audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Online games fan in Poland is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for First-person shooter games.
The key figures that characterise the Online games profile in Poland.
40.9% are female, 59.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 36.4 |
| Estimated audience size | 3,612,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Online games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 5.12× | ||
| 02 | Massively multiplayer online games | Games | 4.48× | ||
| 03 | Massively multiplayer online role-playing games | Games | 4.39× | ||
| 04 | Strategy games | Games | 3.73× | ||
| 05 | Card games | Games | 3.56× | ||
| 06 | Action games | Games | 3.43× | ||
| 07 | First-person shooter games | Games | 3.37× | ||
| 08 | Puzzle video games | Games | 3.04× | ||
| 09 | Steam | Games | 2.49× | ||
| 10 | Dance music | Music & Radio | 2.26× | ||
| 11 | Country music | Music & Radio | 2.14× | ||
| 12 | Ekstraklasa | Sports | 2.08× | ||
| 13 | Lech Poznań | Sports | 2.01× | ||
| 14 | Electronic music | Music & Radio | 1.73× | ||
| 15 | Comedy movies | Movies & TV | 1.70× | ||
| 16 | Pop music | Music & Radio | 1.69× | ||
| 17 | Video games | Games | 1.68× | ||
| 18 | TV | Movies & TV | 1.60× | ||
| 19 | Televisions | Technology & Electronics | 1.60× | ||
| 20 | Rock music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Urban Lifestyle | OPEN | 1.04× | |
| Need for Security | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.35× | |
| Travelling | THRILL | 0.37× | |
| Patriotism | CONSERVATISM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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