A data profile of the people who buy, follow and care about Video games in Poland — modelled from more than twelve digital signal sources. Video games has an estimated audience of 6,838,406 people in Poland.
Video games has an estimated audience of 6,838,406 people in Poland. 44.7% are female, 55.3% are male, average age 38.1. Top brand affinities: Online games, First-person shooter games, Puzzle video games, Action games, CrazyGames.
Top brand affinities include Online games, First-person shooter games, Puzzle video games, with strongest over-indexing on Online games (1.53× the country average).
Demographically, the Video games audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Video games fan in Poland is more male, around 38.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Online games.
The key figures that characterise the Video games profile in Poland.
44.7% are female, 55.3% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 38.1 |
| Estimated audience size | 6,838,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Video games audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Zealand English | Politics & Society | 1.90× | ||
| 02 | Zynga | Games | 1.81× | ||
| 03 | Zynga Poker | Games | 1.73× | ||
| 04 | Tile-matching video game | Games | 1.67× | ||
| 05 | Beat 'em up | Games | 1.67× | ||
| 06 | Rummy | Games | 1.66× | ||
| 07 | Hangman (game) | Games | 1.65× | ||
| 08 | Stipe Miocic | Sports | 1.64× | ||
| 09 | Puzzle video games | Games | 1.62× | ||
| 10 | Progressive jackpot | Games | 1.58× | ||
| 11 | Feature phone | Technology & Electronics | 1.57× | ||
| 12 | Mahjong solitaire | Games | 1.56× | ||
| 13 | Online games | Games | 1.53× | ||
| 14 | CrazyGames | Games | 1.53× | ||
| 15 | Mediation | Business & Career | 1.53× | ||
| 16 | Computer simulation | Technology & Electronics | 1.53× | ||
| 17 | Action games | Games | 1.52× | ||
| 18 | Video poker | Games | 1.52× | ||
| 19 | First-person shooter games | Games | 1.51× | ||
| 20 | Real-time strategy | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.90× | |
| Sustainability | BALANCE | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.41× | |
| DIY Mentality | THRILL | 0.46× | |
| Patriotism | CONSERVATISM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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