A data profile of the people who buy, follow and care about Video games in Denmark — modelled from more than twelve digital signal sources. Video games has an estimated audience of 1,865,368 people in Denmark.
Video games has an estimated audience of 1,865,368 people in Denmark. 41.2% are female, 58.8% are male, average age 43.1. Top brand affinities: Puzzle video games, Card games, Review, Action games, Massively multiplayer online role-playing games.
Top brand affinities include Puzzle video games, Card games, Review, with strongest over-indexing on Puzzle video games (1.58× the country average).
Demographically, the Video games audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Video games fan in Denmark is more male, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for Puzzle video games.
The key figures that characterise the Video games profile in Denmark.
41.2% are female, 58.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 43.1 |
| Estimated audience size | 1,865,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Video games audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valletta | Travel & Leisure | 1.73× | ||
| 02 | Myrtle Beach, South Carolina | Travel & Leisure | 1.72× | ||
| 03 | G.I. Joe | Kids & Family | 1.64× | ||
| 04 | Stamp collecting | Home & Garden | 1.61× | ||
| 05 | Libya | Travel & Leisure | 1.60× | ||
| 06 | Mobile operating system | Technology & Electronics | 1.59× | ||
| 07 | Puzzle video games | Games | 1.58× | ||
| 08 | Review | Shopping | 1.56× | ||
| 09 | Video game culture | Games | 1.55× | ||
| 10 | Record shop | Music & Radio | 1.53× | ||
| 11 | Personal digital assistant | Technology & Electronics | 1.53× | ||
| 12 | Superhero fiction | Literature | 1.53× | ||
| 13 | Movie Review | Movies & TV | 1.52× | ||
| 14 | Daniel Radcliffe | Movies & TV | 1.52× | ||
| 15 | Card games | Games | 1.51× | ||
| 16 | Game design | Business & Career | 1.51× | ||
| 17 | Action games | Games | 1.50× | ||
| 18 | Massively multiplayer online role-playing games | Games | 1.50× | ||
| 19 | Stephen Fry | Movies & TV | 1.50× | ||
| 20 | Rudyard Kipling | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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