A data profile of the people who buy, follow and care about MBank in Poland — modelled from more than twelve digital signal sources. MBank has an estimated audience of 6,201,054 people in Poland.
MBank has an estimated audience of 6,201,054 people in Poland. 53.3% are female, 46.7% are male, average age 42.1. Top brand affinities: BNP Paribas, PKO Bank Polski, Santander Bank, Citibank, VK (social network).
Top brand affinities include BNP Paribas, PKO Bank Polski, Santander Bank, with strongest over-indexing on BNP Paribas (13.91× the country average).
Demographically, the MBank audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
The typical MBank fan in Poland is balanced, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for BNP Paribas.
The key figures that characterise the MBank profile in Poland.
53.3% are female, 46.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 42.1 |
| Estimated audience size | 6,201,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide MBank audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 70.3% |
| Kyrgyzstan | 5.3% |
| Slovakia | 3.8% |
The strongest cross-interests of the MBank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clothing in India | Fashion & Accessoires | 19.01× | ||
| 02 | Citibank | Business & Career | 17.81× | ||
| 03 | Crédit Agricole | Business & Career | 15.87× | ||
| 04 | Savings bank | Business & Career | 15.81× | ||
| 05 | Santander Bank | Business & Career | 15.01× | ||
| 06 | VK (social network) | Internet & Social Media | 14.20× | ||
| 07 | Credit history | Business & Career | 14.06× | ||
| 08 | BNP Paribas | Business & Career | 13.91× | ||
| 09 | Credit union | Business & Career | 12.60× | ||
| 10 | Deutsche Bank | Business & Career | 12.02× | ||
| 11 | PKO Bank Polski | Business & Career | 9.25× | ||
| 12 | Bank Zachodni WBK | Business & Career | 8.56× | ||
| 13 | Debit card | Business & Career | 6.81× | ||
| 14 | Financial services | Business & Career | 2.70× | ||
| 15 | Credit cards | Business & Career | 2.54× | ||
| 16 | M jak miłość | Movies & TV | 2.52× | ||
| 17 | Onet.pl | News | 1.80× | ||
| 18 | RTV Euro AGD | Shopping | 1.66× | ||
| 19 | Fakt | News | 1.62× | ||
| 20 | Wirtualna Polska | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.88× | |
| Urban Lifestyle | OPEN | 2.33× | |
| Family Orientation | CONSERVATISM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for MBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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