A data profile of the people who buy, follow and care about Social change in Poland — modelled from more than twelve digital signal sources. Social change has an estimated audience of 1,618,036 people in Poland.
Social change has an estimated audience of 1,618,036 people in Poland. 62.0% are female, 38.0% are male, average age 45.8. Top brand affinities: Social movement, Wirtualna Polska, Volunteering, Politics and social issues, Onet.pl.
Top brand affinities include Social movement, Wirtualna Polska, Volunteering, with strongest over-indexing on Social movement (4.78× the country average).
Demographically, the Social change audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Social change fan in Poland is more female, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Social movement.
The key figures that characterise the Social change profile in Poland.
62.0% are female, 38.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 45.8 |
| Estimated audience size | 1,618,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Social change audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
The strongest cross-interests of the Social change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social movement | Politics & Society | 4.78× | ||
| 02 | Fundraising | Business & Career | 3.58× | ||
| 03 | Charitable organization | Politics & Society | 3.50× | ||
| 04 | Philanthropy | Arts & Culture | 3.34× | ||
| 05 | Pedagogy | Kids & Family | 3.06× | ||
| 06 | Government | Politics & Society | 3.02× | ||
| 07 | Volunteering | Politics & Society | 2.70× | ||
| 08 | Nonprofit organization | Politics & Society | 2.58× | ||
| 09 | Charity and causes | Business & Career | 2.42× | ||
| 10 | Interpersonal relationship | Kids & Family | 1.94× | ||
| 11 | Wirtualna Polska | News | 1.85× | ||
| 12 | Politics | Politics & Society | 1.78× | ||
| 13 | Polish language | Politics & Society | 1.65× | ||
| 14 | Psychology | Business & Career | 1.65× | ||
| 15 | Society | Politics & Society | 1.62× | ||
| 16 | Internet & Social Media | 1.59× | |||
| 17 | Onet.pl | News | 1.56× | ||
| 18 | Politics and social issues | Politics & Society | 1.54× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | Gazeta Wyborcza | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.55× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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