A data profile of the people who buy, follow and care about Social change in Spain — modelled from more than twelve digital signal sources. Social change has an estimated audience of 3,223,801 people in Spain.
The average Social change fan in Spain is 47.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Charity and causes, Activism, Fundraising, with strongest over-indexing on Charity and causes (6.15× the country average).
Demographically, the Social change audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Social change fan in Spain is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Social change profile in Spain.
59.9% are female, 40.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 47.2 |
| Estimated audience size | 3,223,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Social change audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
Where the Social change audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~30K | 1.37× | |
| 02 | Navarre | ~40K | 1.11× | |
| 03 | Extremadura | ~70K | 1.07× | |
| 04 | Principality of Asturias | ~80K | 1.03× | |
| 05 | Region of Murcia | ~100K | 1.00× | |
| 06 | Aragon | ~90K | 1.00× | |
| 07 | Castilla-La Mancha | ~100K | 0.98× | |
| 08 | Balearic Islands | ~90K | 0.98× | |
| 09 | Castile and León | ~100K | 0.96× | |
| 10 | Canary Islands | ~200K | 0.95× | |
| 11 | Galicia | ~100K | 0.94× | |
| 12 | Basque Autonomous Country | ~100K | 0.94× | |
| 13 | Comunidad Valenciana | ~300K | 0.92× | |
| 14 | Andalusia | ~600K | 0.88× | |
| 15 | Catalonia | ~500K | 0.88× | |
| 16 | Community of Madrid | ~500K | 0.87× |
The strongest cross-interests of the Social change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social equality | Politics & Society | 7.11× | ||
| 02 | Charity and causes | Business & Career | 6.15× | ||
| 03 | Activism | Politics & Society | 5.86× | ||
| 04 | Fundraising | Business & Career | 4.42× | ||
| 05 | Volunteering | Politics & Society | 3.44× | ||
| 06 | Donation | Business & Career | 3.42× | ||
| 07 | Creative writing | Business & Career | 3.28× | ||
| 08 | Social movement | Politics & Society | 3.28× | ||
| 09 | Nonprofit organization | Politics & Society | 2.60× | ||
| 10 | Self-love | Health | 2.47× | ||
| 11 | Self-knowledge (psychology) | Health | 2.45× | ||
| 12 | Individual | Politics & Society | 2.35× | ||
| 13 | Self-awareness | Health | 2.30× | ||
| 14 | Self care | Health | 2.25× | ||
| 15 | Politics | Politics & Society | 1.68× | ||
| 16 | Entrepreneurship | Business & Career | 1.60× | ||
| 17 | Personal development | Business & Career | 1.60× | ||
| 18 | Social media | Business & Career | 1.59× | ||
| 19 | Organization | Business & Career | 1.53× | ||
| 20 | TikTok | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.16× | |
| Mindfulness | BALANCE | 1.80× | |
| Career Orientation | POWER | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.92× | |
| DIY Mentality | THRILL | 0.97× |
Social change has an estimated audience of 3,223,801 people in Spain, concentrated in Andalusia and Catalonia.
59.9% of Social change fans are female, 40.1% are male, with an average age of 47.2 years.
Social change fans show strongest brand affinity for Charity and causes (6.15×), Activism (5.86×), and Fundraising (4.42×) over the country average.
Social change fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Social change itself, the audience over-indexes on Activism (5.86×), Fundraising (4.42×), Volunteering (3.44×), and Creative writing (3.28×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.