A data profile of the people who buy, follow and care about Social change in France — modelled from more than twelve digital signal sources. Social change has an estimated audience of 2,382,233 people in France.
The average Social change fan in France is 44.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Brittany, Auvergne-Rhône-Alpes.
Top brand affinities include Charity and causes, Activism, Fundraising, with strongest over-indexing on Charity and causes (6.32× the country average).
Demographically, the Social change audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Social change fan in France is balanced, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Social change profile in France.
51.9% are female, 48.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.5 |
| Estimated audience size | 2,382,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 35% |
of the worldwide Social change audience comes from France.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
Where the Social change audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~300K | 2.31× | |
| 02 | Pays de la Loire | ~100K | 1.03× | |
| 03 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 04 | Centre-Val de Loire | ~90K | 1.01× | |
| 05 | Normandy | ~100K | 0.99× | |
| 06 | Grand Est | ~200K | 0.95× | |
| 07 | Hauts-de-France | ~200K | 0.94× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 09 | Occitanie | ~200K | 0.94× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.94× | |
| 11 | Auvergne-Rhône-Alpes | ~300K | 0.92× | |
| 12 | Île-de-France | ~400K | 0.91× |
The strongest cross-interests of the Social change audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social equality | Politics & Society | 8.73× | ||
| 02 | Charity and causes | Business & Career | 6.32× | ||
| 03 | Activism | Politics & Society | 5.88× | ||
| 04 | Government | Politics & Society | 5.67× | ||
| 05 | Fundraising | Business & Career | 5.42× | ||
| 06 | The Huffington Post | News | 4.56× | ||
| 07 | Volunteering | Politics & Society | 3.88× | ||
| 08 | Social movement | Politics & Society | 3.68× | ||
| 09 | Self-awareness | Health | 3.57× | ||
| 10 | Nonprofit organization | Politics & Society | 3.28× | ||
| 11 | Gmail | Internet & Social Media | 2.79× | ||
| 12 | Social science | Business & Career | 2.57× | ||
| 13 | TikTok | Internet & Social Media | 2.14× | ||
| 14 | FIFA World Cup | Sports | 1.97× | ||
| 15 | Personal development | Business & Career | 1.86× | ||
| 16 | Harry Potter | Movies & TV | 1.74× | ||
| 17 | Social media | Business & Career | 1.74× | ||
| 18 | Entertainment | Movies & TV | 1.57× | ||
| 19 | Beauty | Beauty & Wellness | 1.55× | ||
| 20 | Sports | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.49× | |
| Mindfulness | BALANCE | 1.92× | |
| Sustainability | BALANCE | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Social change has an estimated audience of 2,382,233 people in France, concentrated in Île-de-France and Brittany.
51.9% of Social change fans are female, 48.1% are male, with an average age of 44.5 years.
Social change fans show strongest brand affinity for Charity and causes (6.32×), Activism (5.88×), and Fundraising (5.42×) over the country average.
Social change fans in France are most concentrated in Île-de-France (reach ~400K), Brittany (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Social change itself, the audience over-indexes on Activism (5.88×), Fundraising (5.42×), TikTok (2.14×), and Entertainment (1.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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