Organization Audience in Spain
Organization has an estimated audience of 10,083,283 people in Spain. 57.3% are female, 42.7% are male, average age 46.7. Top brand affinities: Singer-songwriter, Aldi, Sports nutrition, TripAdvisor, MSN.
Top brand affinities include Singer-songwriter, Aldi, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Organization audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.7 |
| Estimated audience size | 10,083,283 |
Audience persona
The typical Organization fan in Spain is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Aldi | 3.33× | Shopping |
| Sports nutrition | 7.93× | Food & Beverages |
| TripAdvisor | 3.45× | Travel & Leisure |
| MSN | 2.73× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.16× | Technology & Electronics |
| Oncology | 5.64× | Health |
| Dentistry | 3.43× | Business & Career |
| Julio Iglesias | 2.02× | Music & Radio |
| Stradivarius | 2.06× | Shopping |
| 1.54× | Internet & Social Media | |
| Conforama | 2.54× | Home & Garden |
| IBEX 35 | 1.66× | Business & Career |
| Volunteering | 2.65× | Politics & Society |
| Wedding dress | 2.67× | Fashion & Accessoires |
| Kundalini yoga | 3.86× | Health |
| Mapfre | 2.08× | Business & Career |
| Risk management | 3.64× | Business & Career |
| Livemusic | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.46 |
| Need for Security | CONSERVATISM | 1.23 |
| Mindfulness | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.1 |
| Family Orientation | CONSERVATISM | 1.07 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.