A data profile of the people who buy, follow and care about Organization in Spain — modelled from more than twelve digital signal sources. Organization has an estimated audience of 10,083,283 people in Spain.
Organization has an estimated audience of 10,083,283 people in Spain. 57.3% are female, 42.7% are male, average age 46.7. Top brand affinities: Volunteering, IBEX 35, Iberia (airline), WhatsApp, Caixabank.
Top brand affinities include Volunteering, IBEX 35, Iberia (airline), with strongest over-indexing on Volunteering (3.56× the country average).
Demographically, the Organization audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in Spain is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Organization profile in Spain.
57.3% are female, 42.7% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 46.7 |
| Estimated audience size | 10,083,283 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Organization audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.56× | ||
| 02 | Satire | Literature | 3.43× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.38× | ||
| 04 | Japanese hip hop | Music & Radio | 2.84× | ||
| 05 | Refrigerator | Home & Garden | 2.37× | ||
| 06 | IBEX 35 | Business & Career | 2.15× | ||
| 07 | Nonprofit organization | Politics & Society | 1.92× | ||
| 08 | Travel website | Travel & Leisure | 1.88× | ||
| 09 | Caixabank | Business & Career | 1.86× | ||
| 10 | Charity and causes | Business & Career | 1.77× | ||
| 11 | Iberia (airline) | Travel & Leisure | 1.74× | ||
| 12 | Internet & Social Media | 1.66× | |||
| 13 | Bankinter | Business & Career | 1.65× | ||
| 14 | Instant messaging | Internet & Social Media | 1.63× | ||
| 15 | Aldi | Shopping | 1.62× | ||
| 16 | Real property | Home & Garden | 1.59× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Banco Sabadell | Business & Career | 1.52× | ||
| 19 | Movistar+ | Movies & TV | 1.51× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Career Orientation | POWER | 1.34× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.