A data profile of the people who buy, follow and care about Society in Poland — modelled from more than twelve digital signal sources. Society has an estimated audience of 4,342,008 people in Poland.
Society has an estimated audience of 4,342,008 people in Poland. 55.5% are female, 44.5% are male, average age 39.9. Top brand affinities: Happiness, Science fiction movies, Viral video, Love & Sex, Fiction books.
Top brand affinities include Happiness, Science fiction movies, Viral video, with strongest over-indexing on Happiness (1.59× the country average).
Demographically, the Society audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Society fan in Poland is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Happiness.
The key figures that characterise the Society profile in Poland.
55.5% are female, 44.5% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.9 |
| Estimated audience size | 4,342,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Society audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IndyCar | Sports | 3.57× | ||
| 02 | Love & Sex | Kids & Family | 2.44× | ||
| 03 | First-time buyer | Shopping | 2.11× | ||
| 04 | Viral video | Internet & Social Media | 2.10× | ||
| 05 | Musical film | Movies & TV | 2.00× | ||
| 06 | Contemporary R&B | Music & Radio | 1.95× | ||
| 07 | Diary | Kids & Family | 1.88× | ||
| 08 | Science fiction movies | Movies & TV | 1.74× | ||
| 09 | High-definition television | Technology & Electronics | 1.72× | ||
| 10 | Social movement | Politics & Society | 1.70× | ||
| 11 | Fiction books | Literature | 1.67× | ||
| 12 | Musical theatre | Movies & TV | 1.67× | ||
| 13 | Charity and causes | Business & Career | 1.62× | ||
| 14 | University | Business & Career | 1.62× | ||
| 15 | Happiness | Health | 1.59× | ||
| 16 | BNP Paribas | Business & Career | 1.58× | ||
| 17 | First-person shooter games | Games | 1.57× | ||
| 18 | Meat | Food & Beverages | 1.57× | ||
| 19 | Financial services | Business & Career | 1.54× | ||
| 20 | Radio ZET | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.27× | |
| Tradition | CONSERVATISM | 1.27× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Career Orientation | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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