A data profile of the people who buy, follow and care about Society in Malaysia — modelled from more than twelve digital signal sources. Society has an estimated audience of 2,796,856 people in Malaysia.
The average Society fan in Malaysia is 37.8 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Google Drive, Social science, with strongest over-indexing on Politics (1.63× the country average).
Demographically, the Society audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Society fan in Malaysia is more male, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Politics.
The key figures that characterise the Society profile in Malaysia.
42.4% are female, 57.6% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.8 |
| Estimated audience size | 2,796,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Society audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~300K | 1.40× | |
| 02 | Kuala Lumpur | ~700K | 1.32× | |
| 03 | Selangor | ~1M | 1.30× | |
| 04 | Sabah | ~300K | 1.28× | |
| 05 | Sarawak | ~300K | 1.10× | |
| 06 | Negeri Sembilan | ~100K | 1.04× | |
| 07 | Malacca | ~100K | 0.99× | |
| 08 | Kedah | ~200K | 0.97× | |
| 09 | Penang | ~200K | 0.97× | |
| 10 | Labuan | ~20K | 0.97× | |
| 11 | Perlis | ~40K | 0.95× | |
| 12 | Johor | ~300K | 0.93× | |
| 13 | Pahang | ~100K | 0.91× | |
| 14 | Kelantan | ~100K | 0.87× | |
| 15 | Terengganu | ~100K | 0.87× | |
| 16 | Putrajaya | ~10K | 0.87× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet Movie Database | Movies & TV | 3.03× | ||
| 02 | Astro Arena (TV channel) | Movies & TV | 3.01× | ||
| 03 | Public administration | Business & Career | 2.49× | ||
| 04 | Statistics | Business & Career | 2.48× | ||
| 05 | Vehicle audio | Cars & Mobility | 2.31× | ||
| 06 | Google Street View | Internet & Social Media | 2.24× | ||
| 07 | Air fryer | Food & Beverages | 2.02× | ||
| 08 | Uric acid | Health | 1.93× | ||
| 09 | Blood vessel | Health | 1.85× | ||
| 10 | Political science | Business & Career | 1.80× | ||
| 11 | French hip hop | Music & Radio | 1.80× | ||
| 12 | Social science | Business & Career | 1.72× | ||
| 13 | Google Drive | Technology & Electronics | 1.68× | ||
| 14 | Spanish language | Politics & Society | 1.68× | ||
| 15 | Tibet | Travel & Leisure | 1.68× | ||
| 16 | Instant noodle | Food & Beverages | 1.65× | ||
| 17 | Politics | Politics & Society | 1.63× | ||
| 18 | United Nations | Politics & Society | 1.57× | ||
| 19 | Sociology | Business & Career | 1.53× | ||
| 20 | HVAC | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.10× | |
| Risk Appetite | THRILL | 1.09× | |
| Sustainability | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.84× | |
| Creativity | OPEN | 0.85× |
Society has an estimated audience of 2,796,856 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
42.4% of Society fans are female, 57.6% are male, with an average age of 37.8 years.
Society fans show strongest brand affinity for Politics (1.63×), Google Drive (1.68×), and Social science (1.72×) over the country average.
Society fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~700K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on Google Drive (1.68×), Social science (1.72×), Blood vessel (1.85×), and Astro Arena (TV channel) (3.01×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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