A data profile of the people who buy, follow and care about Society in Colombia — modelled from more than twelve digital signal sources. Society has an estimated audience of 5,641,037 people in Colombia.
Society has an estimated audience of 5,641,037 people in Colombia. 54.0% are female, 46.0% are male, average age 36.4.
Demographically, the Society audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The key figures that characterise the Society profile in Colombia.
54.0% are female, 46.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.4 |
| Estimated audience size | 5,641,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Society audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.13× | |
| Community Orientation | OPEN | 1.13× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Extroversion | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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