A data profile of the people who buy, follow and care about Society in Ireland — modelled from more than twelve digital signal sources. Society has an estimated audience of 1,340,539 people in Ireland.
Society has an estimated audience of 1,340,539 people in Ireland. 59.4% are female, 40.6% are male, average age 40.7. Top brand affinities: Anthropology, Crossword, Greece, Stonehenge, Garmin.
Top brand affinities include Anthropology, Crossword, Greece, with strongest over-indexing on Anthropology (1.72× the country average).
Demographically, the Society audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
The typical Society fan in Ireland is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Society profile in Ireland.
59.4% are female, 40.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.7 |
| Estimated audience size | 1,340,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Society audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stonehenge | Travel & Leisure | 1.80× | ||
| 02 | Garmin | Technology & Electronics | 1.77× | ||
| 03 | Anthropology | Business & Career | 1.72× | ||
| 04 | PC World (retailer) | Technology & Electronics | 1.69× | ||
| 05 | Tower of London | Travel & Leisure | 1.69× | ||
| 06 | My Little Pony | Kids & Family | 1.67× | ||
| 07 | Greece | Travel & Leisure | 1.58× | ||
| 08 | Crossword | Games | 1.57× | ||
| 09 | Steve Jobs | Business & Career | 1.57× | ||
| 10 | Apple cider vinegar | Food & Beverages | 1.53× | ||
| 11 | London Eye | Travel & Leisure | 1.52× | ||
| 12 | Criminal Minds | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Mindfulness | BALANCE | 1.16× | |
| Community Orientation | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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