A data profile of the people who buy, follow and care about Society in Portugal — modelled from more than twelve digital signal sources. Society has an estimated audience of 3,351,021 people in Portugal.
The average Society fan in Portugal is 43.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Rail transport, Rio Ave F.C., Cortefiel, with strongest over-indexing on Rail transport (1.52× the country average).
Demographically, the Society audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Society fan in Portugal is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Society profile in Portugal.
55.9% are female, 44.1% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.8 |
| Estimated audience size | 3,351,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Society audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.09× | |
| 02 | Bragança District | ~40K | 1.06× | |
| 03 | Portalegre District | ~40K | 1.05× | |
| 04 | Guarda District | ~50K | 1.04× | |
| 05 | Beja District | ~60K | 1.03× | |
| 06 | Vila Real District | ~60K | 1.01× | |
| 07 | Évora District | ~60K | 1.01× | |
| 08 | Setúbal District | ~400K | 1.00× | |
| 09 | Castelo Branco District | ~60K | 0.99× | |
| 10 | Braga District | ~300K | 0.98× | |
| 11 | Porto District | ~700K | 0.97× | |
| 12 | Leiria District | ~200K | 0.97× | |
| 13 | Coimbra District | ~200K | 0.97× | |
| 14 | Santarém District | ~200K | 0.97× | |
| 15 | Viseu District | ~100K | 0.97× | |
| 16 | Azores | ~90K | 0.97× | |
| 17 | Viana do Castelo District | ~80K | 0.97× | |
| 18 | Madeira | ~90K | 0.96× | |
| 19 | Aveiro District | ~200K | 0.95× | |
| 20 | Faro District | ~200K | 0.95× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skechers | Fashion & Accessoires | 1.58× | ||
| 02 | Cortefiel | Fashion & Accessoires | 1.56× | ||
| 03 | The Timberland Company | Fashion & Accessoires | 1.56× | ||
| 04 | Garmin | Technology & Electronics | 1.53× | ||
| 05 | Rail transport | Travel & Leisure | 1.52× | ||
| 06 | Rio Ave F.C. | Sports | 1.52× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 08 | Herbalism | Health | 1.52× | ||
| 09 | Individualism | Politics & Society | 1.52× | ||
| 10 | Mineral water | Food & Beverages | 1.52× | ||
| 11 | Employment agency | Business & Career | 1.52× | ||
| 12 | Women's soccer | Sports | 1.52× | ||
| 13 | Day spa | Beauty & Wellness | 1.52× | ||
| 14 | Aerobics | Sports | 1.52× | ||
| 15 | Bioderma | Beauty & Wellness | 1.52× | ||
| 16 | Low-cost carrier | Travel & Leisure | 1.52× | ||
| 17 | Traditional medicine | Health | 1.52× | ||
| 18 | Urban agriculture | Business & Career | 1.52× | ||
| 19 | Christmas market | Food & Beverages | 1.51× | ||
| 20 | Internet service provider | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Pet Ownership | JOY | 1.22× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Travelling | THRILL | 0.97× | |
| Urban Lifestyle | OPEN | 0.99× |
Society has an estimated audience of 3,351,021 people in Portugal, concentrated in Lisbon District and Porto District.
55.9% of Society fans are female, 44.1% are male, with an average age of 43.8 years.
Society fans show strongest brand affinity for Rail transport (1.52×), Rio Ave F.C. (1.52×), and Cortefiel (1.56×) over the country average.
Society fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on Rio Ave F.C. (1.52×), Cortefiel (1.56×), Non-alcoholic beverage (1.52×), and Herbalism (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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