A data profile of the people who buy, follow and care about Society in Sweden — modelled from more than twelve digital signal sources. Society has an estimated audience of 2,049,447 people in Sweden.
Society has an estimated audience of 2,049,447 people in Sweden. 57.2% are female, 42.8% are male, average age 44.0. Top brand affinities: Swedbank, Elgiganten, Google, Happiness, Dogs.
Top brand affinities include Swedbank, Elgiganten, Google, with strongest over-indexing on Swedbank (1.5× the country average).
Demographically, the Society audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Society fan in Sweden is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Society profile in Sweden.
57.2% are female, 42.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.0 |
| Estimated audience size | 2,049,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Society audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-person shooter games | Games | 2.23× | ||
| 02 | Fiction books | Literature | 2.19× | ||
| 03 | Happiness | Health | 2.02× | ||
| 04 | Hobby | Home & Garden | 2.02× | ||
| 05 | Hair products | Beauty & Wellness | 1.97× | ||
| 06 | Intersport | Shopping | 1.95× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 08 | Celebrity | Movies & TV | 1.89× | ||
| 09 | Dogs | Pets & Animals | 1.84× | ||
| 10 | Internet & Social Media | 1.79× | |||
| 11 | Meat | Food & Beverages | 1.72× | ||
| 12 | Bars | Travel & Leisure | 1.71× | ||
| 13 | Higher education | Business & Career | 1.69× | ||
| 14 | Video games | Games | 1.67× | ||
| 15 | Current events | Arts & Culture | 1.64× | ||
| 16 | Shoes | Fashion & Accessoires | 1.61× | ||
| 17 | Mobile phones | Technology & Electronics | 1.56× | ||
| 18 | Elgiganten | Shopping | 1.55× | ||
| 19 | Lindex | Fashion & Accessoires | 1.51× | ||
| 20 | Swedbank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Career Orientation | POWER | 1.48× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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