A data profile of the people who buy, follow and care about Society in Finland — modelled from more than twelve digital signal sources. Society has an estimated audience of 861,115 people in Finland.
Society has an estimated audience of 861,115 people in Finland. 66.6% are female, 33.4% are male, average age 43.7. Top brand affinities: Google, Finnair, Helsinki, Happiness, WhatsApp.
Top brand affinities include Google, Finnair, Helsinki, with strongest over-indexing on Google (1.74× the country average).
Demographically, the Society audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Society fan in Finland is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Society profile in Finland.
66.6% are female, 33.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 43.7 |
| Estimated audience size | 861,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Society audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant messaging | Internet & Social Media | 2.29× | ||
| 02 | Fiction books | Literature | 2.15× | ||
| 03 | Celebrity | Movies & TV | 2.14× | ||
| 04 | Wikipedia | Internet & Social Media | 2.08× | ||
| 05 | Hair products | Beauty & Wellness | 1.88× | ||
| 06 | Helsinki | Travel & Leisure | 1.87× | ||
| 07 | Valtteri Bottas | Sports | 1.84× | ||
| 08 | Happiness | Health | 1.81× | ||
| 09 | Internet & Social Media | 1.80× | |||
| 10 | Video games | Games | 1.80× | ||
| 11 | Dogs | Pets & Animals | 1.78× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.75× | ||
| 13 | Internet & Social Media | 1.74× | |||
| 14 | Finnair | Travel & Leisure | 1.68× | ||
| 15 | Current events | Arts & Culture | 1.65× | ||
| 16 | Higher education | Business & Career | 1.59× | ||
| 17 | Shoes | Fashion & Accessoires | 1.56× | ||
| 18 | Mobile phones | Technology & Electronics | 1.55× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Stockmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Individualism | JOY | 0.94× | |
| Quality Awareness | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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