A data profile of the people who buy, follow and care about Society in Norway — modelled from more than twelve digital signal sources. Society has an estimated audience of 968,500 people in Norway.
Society has an estimated audience of 968,500 people in Norway. 55.2% are female, 44.8% are male, average age 42.8. Top brand affinities: Google, Happiness, Dogs, Video games, Current events.
Top brand affinities include Google, Happiness, Dogs, with strongest over-indexing on Google (1.67× the country average).
Demographically, the Society audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Society fan in Norway is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Society profile in Norway.
55.2% are female, 44.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.8 |
| Estimated audience size | 968,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Society audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.30× | ||
| 02 | Instant messaging | Internet & Social Media | 2.16× | ||
| 03 | First-person shooter games | Games | 2.09× | ||
| 04 | Science fiction movies | Movies & TV | 2.09× | ||
| 05 | Fiction books | Literature | 1.95× | ||
| 06 | Hairstyle | Beauty & Wellness | 1.90× | ||
| 07 | Celebrity | Movies & TV | 1.81× | ||
| 08 | Happiness | Health | 1.78× | ||
| 09 | Online games | Games | 1.76× | ||
| 10 | Hair products | Beauty & Wellness | 1.72× | ||
| 11 | Meat | Food & Beverages | 1.72× | ||
| 12 | Hobby | Home & Garden | 1.70× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | Festival | Music & Radio | 1.66× | ||
| 16 | Video games | Games | 1.64× | ||
| 17 | Kindergarten | Kids & Family | 1.64× | ||
| 18 | Dogs | Pets & Animals | 1.63× | ||
| 19 | Current events | Arts & Culture | 1.56× | ||
| 20 | Higher education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Extroversion | THRILL | 1.36× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Creativity | OPEN | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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