A data profile of the people who buy, follow and care about Society in Australia — modelled from more than twelve digital signal sources. Society has an estimated audience of 6,919,004 people in Australia.
Society has an estimated audience of 6,919,004 people in Australia. 54.7% are female, 45.3% are male, average age 42.1. Top brand affinities: Anthropology, Blanket, Jason Bateman, Sharon Stone, Duvet.
Top brand affinities include Anthropology, Blanket, Jason Bateman, with strongest over-indexing on Anthropology (1.52× the country average).
Demographically, the Society audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Society fan in Australia is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Society profile in Australia.
54.7% are female, 45.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.1 |
| Estimated audience size | 6,919,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Society audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gene Hackman | Movies & TV | 2.91× | ||
| 02 | Sharon Stone | Movies & TV | 2.02× | ||
| 03 | Italo disco | Music & Radio | 1.92× | ||
| 04 | Diplomacy | Politics & Society | 1.74× | ||
| 05 | Larry David | Movies & TV | 1.66× | ||
| 06 | Corporate finance | Business & Career | 1.64× | ||
| 07 | Tower of London | Travel & Leisure | 1.64× | ||
| 08 | Labor Day | Politics & Society | 1.62× | ||
| 09 | Jason Bateman | Movies & TV | 1.59× | ||
| 10 | Windsor Castle | Travel & Leisure | 1.58× | ||
| 11 | Blanket | Home & Garden | 1.57× | ||
| 12 | Duvet | Home & Garden | 1.56× | ||
| 13 | Christopher Guest | Movies & TV | 1.56× | ||
| 14 | Sebastian Stan | Movies & TV | 1.54× | ||
| 15 | Cameron Boyce | Movies & TV | 1.53× | ||
| 16 | Anthropology | Business & Career | 1.52× | ||
| 17 | Josh Brolin | Movies & TV | 1.52× | ||
| 18 | Sofía Vergara | Movies & TV | 1.52× | ||
| 19 | Rainn Wilson | Movies & TV | 1.51× | ||
| 20 | Betty White | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.10× | |
| Individualism | JOY | 1.08× | |
| Mindfulness | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Pet Ownership | JOY | 0.91× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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