Rascasse Audience Intelligence

Society Audience in South Africa

A data profile of the people who buy, follow and care about Society in South Africa — modelled from more than twelve digital signal sources. Society has an estimated audience of 2,112,230 people in South Africa.

#191among Topic in South Africa
#14in Politics & Society

Society has an estimated audience of 2,112,230 people in South Africa. 52.8% are female, 47.2% are male, average age 35.7.

Demographically, the Society audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Society profile in South Africa.

Audience size
2.1M
in South Africa
Gender
52.8%♀
47.2% male
Age
35.7
average years
Country rank
#292
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Society fans

52.8% are female, 47.2% are male, average age 35.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Society audience in South Africa
MetricValue
Female52.8%
Male47.2%
Average age35.7
Estimated audience size2,112,230
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Society audience in South Africa
Age bracketShare%
16-1929%
20-2923%
30-3917%
40-4912%
50+18%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Society audience comes from South Africa.

Worldwide audience distribution share by country for Society
CountryShare
United States22.7%
Italy5.5%
United Kingdom4.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Society audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.12×
Early Adopter MentalityPOWER1.10×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Society audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Social Media UsageJOY0.81×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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