A data profile of the people who buy, follow and care about Society in Switzerland — modelled from more than twelve digital signal sources. Society has an estimated audience of 2,077,465 people in Switzerland.
Society has an estimated audience of 2,077,465 people in Switzerland. 53.0% are female, 47.0% are male, average age 43.0. Top brand affinities: Coop, Hornbach, Swiss International Air Lines, Conforama, Pets.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.66× the country average).
Demographically, the Society audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Society fan in Switzerland is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Society profile in Switzerland.
53.0% are female, 47.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.0 |
| Estimated audience size | 2,077,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Society audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 2.17× | ||
| 02 | Charity and causes | Business & Career | 2.16× | ||
| 03 | Transfermarkt | Sports | 2.04× | ||
| 04 | Wikipedia | Internet & Social Media | 1.99× | ||
| 05 | Electronics | Technology & Electronics | 1.88× | ||
| 06 | Mobile game | Games | 1.88× | ||
| 07 | Festival | Music & Radio | 1.83× | ||
| 08 | Hobby | Home & Garden | 1.81× | ||
| 09 | Education | Business & Career | 1.75× | ||
| 10 | Mobile phones | Technology & Electronics | 1.74× | ||
| 11 | Psychology | Business & Career | 1.68× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 13 | Spas | Beauty & Wellness | 1.67× | ||
| 14 | Coop | Food & Beverages | 1.66× | ||
| 15 | Swiss International Air Lines | Travel & Leisure | 1.66× | ||
| 16 | Conforama | Home & Garden | 1.66× | ||
| 17 | Social media | Business & Career | 1.65× | ||
| 18 | Current events | Arts & Culture | 1.58× | ||
| 19 | Pets | Pets & Animals | 1.54× | ||
| 20 | Happiness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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