A data profile of the people who buy, follow and care about Hobby in Switzerland — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 1,842,380 people in Switzerland.
The average Hobby fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Society, Recreation, Competition, with strongest over-indexing on Society (1.81× the country average).
Demographically, the Hobby audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Hobby fan in Switzerland is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Society.
The key figures that characterise the Hobby profile in Switzerland.
57.6% are female, 42.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.6 |
| Estimated audience size | 1,842,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Hobby audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.36× | |
| 02 | Canton of Zürich | ~400K | 1.31× | |
| 03 | Aargau | ~100K | 1.26× | |
| 04 | Luzern | ~100K | 1.25× | |
| 05 | Vaud | ~200K | 1.19× | |
| 06 | Canton of St. Gallen | ~100K | 1.18× | |
| 07 | Solothurn | ~60K | 1.14× | |
| 08 | Ticino | ~80K | 1.13× | |
| 09 | Fribourg | ~70K | 1.08× | |
| 10 | Thurgau | ~50K | 1.08× | |
| 11 | Graubünden | ~40K | 1.02× | |
| 12 | Valais | ~80K | 1.01× | |
| 13 | Basel-Landschaft | ~40K | 1.01× | |
| 14 | Basel-City | ~70K | 0.99× | |
| 15 | Schwyz | ~30K | 0.99× | |
| 16 | Canton of Zug | ~20K | 0.98× | |
| 17 | Schaffhausen | ~10K | 0.97× | |
| 18 | Canton of Obwalden | ~7K | 0.96× | |
| 19 | Appenzell Innerrhoden | ~2K | 0.96× | |
| 20 | Jura | ~10K | 0.95× | |
| 21 | Appenzell Ausserrhoden | ~8K | 0.95× | |
| 22 | Canton of Nidwalden | ~7K | 0.95× | |
| 23 | Canton of Geneva | ~100K | 0.94× | |
| 24 | Canton of Glarus | ~6K | 0.94× | |
| 25 | Uri | ~6K | 0.94× | |
| 26 | Neuchatel | ~40K | 0.93× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salaryman | Business & Career | 2.54× | ||
| 02 | Knitting needle | Fashion & Accessoires | 2.29× | ||
| 03 | Korean hip hop | Music & Radio | 2.19× | ||
| 04 | Weaving | Fashion & Accessoires | 1.99× | ||
| 05 | Team sport | Sports | 1.85× | ||
| 06 | Pattern (sewing) | Home & Garden | 1.85× | ||
| 07 | Society | Politics & Society | 1.81× | ||
| 08 | Competition | Business & Career | 1.81× | ||
| 09 | Yarn | Fashion & Accessoires | 1.81× | ||
| 10 | Sewing machine | Home & Garden | 1.78× | ||
| 11 | Wool | Fashion & Accessoires | 1.74× | ||
| 12 | Knitting | Home & Garden | 1.62× | ||
| 13 | Crochet | Home & Garden | 1.61× | ||
| 14 | Oven | Home & Garden | 1.61× | ||
| 15 | Sweater | Fashion & Accessoires | 1.61× | ||
| 16 | Visual arts | Business & Career | 1.57× | ||
| 17 | Recreation | Travel & Leisure | 1.56× | ||
| 18 | South Korea | Travel & Leisure | 1.56× | ||
| 19 | Sewing | Home & Garden | 1.55× | ||
| 20 | Skirt | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.28× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Hobby has an estimated audience of 1,842,380 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.6% of Hobby fans are female, 42.4% are male, with an average age of 42.6 years.
Hobby fans show strongest brand affinity for Society (1.81×), Recreation (1.56×), and Competition (1.81×) over the country average.
Hobby fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Vaud (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Recreation (1.56×), Competition (1.81×), Team sport (1.85×), and Knitting (1.62×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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