Rascasse Audience Intelligence

Recreation Audience in Switzerland

A data profile of the people who buy, follow and care about Recreation in Switzerland — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 2,022,990 people in Switzerland.

#101among Topic in Switzerland
#18in Travel & Leisure

The average Recreation fan in Switzerland is 44.1 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of St. Gallen.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Recreation profile in Switzerland.

Audience size
2M
in Switzerland
Gender
54.8%♀
45.2% male
Age
44.1
average years
Country rank
#167
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

54.8% are female, 45.2% are male, average age 44.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Recreation audience in Switzerland
MetricValue
Female54.8%
Male45.2%
Average age44.1
Estimated audience size2,022,990
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Recreation audience in Switzerland
Age bracketShare%
16-197%
20-2917%
30-3923%
40-4926%
50+28%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Recreation audience comes from Switzerland.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of St. Gallen~300K2.70×
02Vaud~300K1.57×
03Canton of Zürich~500K1.44×
04Canton of Geneva~200K1.32×
05Canton of Bern~200K1.24×
06Basel-City~90K1.13×
07Appenzell Innerrhoden~3K1.12×
08Ticino~90K1.08×
09Fribourg~80K1.04×
10Uri~7K1.03×
11Canton of Glarus~8K1.02×
12Canton of Nidwalden~8K1.01×
13Canton of Obwalden~8K1.01×
14Appenzell Ausserrhoden~9K0.99×
15Luzern~80K0.97×
16Neuchatel~40K0.97×
17Canton of Zug~20K0.97×
18Valais~80K0.96×
19Graubünden~50K0.95×
20Jura~10K0.95×
21Schaffhausen~20K0.93×
22Aargau~100K0.92×
23Basel-Landschaft~40K0.91×
24Schwyz~30K0.91×
25Thurgau~50K0.90×
26Solothurn~50K0.89×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Switzerland

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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