Rascasse Audience Intelligence

Recreation Audience in Indonesia

A data profile of the people who buy, follow and care about Recreation in Indonesia — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 3,121,016 people in Indonesia.

#479among Topic in Indonesia
#56in Travel & Leisure

The average Recreation fan in Indonesia is 36.4 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Recreation profile in Indonesia.

Audience size
3.1M
in Indonesia
Gender
42.5%♀
57.5% male
Age
36.4
average years
Country rank
#651
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

42.5% are female, 57.5% are male, average age 36.4.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Recreation audience in Indonesia
MetricValue
Female42.5%
Male57.5%
Average age36.4
Estimated audience size3,121,016
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Recreation audience in Indonesia
Age bracketShare%
16-1918%
20-2930%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Recreation audience comes from Indonesia.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Kalimantan~40K1.54×
02Jakarta~300K1.37×
03Bali~80K1.28×
04Riau Islands~40K1.23×
05South Sumatra~90K1.17×
06East Kalimantan~60K1.12×
07North Sulawesi~40K1.12×
08Banten~100K1.11×
09West Kalimantan~50K1.04×
10Central Sulawesi~30K1.04×
11Bangka-Belitung Islands~20K1.03×
12North Maluku~10K1.03×
13South Kalimantan~40K1.02×
14West Java~500K1.00×
15Riau~70K0.99×
16West Papua~10K0.99×
17Southeast Sulawesi~20K0.98×
18Papua (province)~20K0.98×
19North Kalimantan~10K0.98×
20Jambi~30K0.97×
21Maluku~10K0.97×
22West Sulawesi~10K0.96×
23South Sulawesi~90K0.95×
24Lampung~60K0.95×
25Special Region of Yogyakarta~50K0.95×
26Gorontalo (disambiguation)(2)~10K0.95×
27Bengkulu~20K0.92×
28West Sumatra~50K0.91×
29East Java~300K0.90×
30East Nusa Tenggara~30K0.89×
31North Sumatra~100K0.87×
32West Nusa Tenggara~30K0.86×
33Central Java~300K0.84×
34Aceh~30K0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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