Rascasse Audience Intelligence

Recreation Audience in Malaysia

A data profile of the people who buy, follow and care about Recreation in Malaysia — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 2,188,468 people in Malaysia.

#438among Topic in Malaysia
#65in Travel & Leisure

The average Recreation fan in Malaysia is 38.5 years old, more male, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Recreation profile in Malaysia.

Audience size
2.2M
in Malaysia
Gender
42.8%♀
57.2% male
Age
38.5
average years
Country rank
#568
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

42.8% are female, 57.2% are male, average age 38.5.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Recreation audience in Malaysia
MetricValue
Female42.8%
Male57.2%
Average age38.5
Estimated audience size2,188,468
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Recreation audience in Malaysia
Age bracketShare%
16-1914%
20-2927%
30-3925%
40-4919%
50+15%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Recreation audience comes from Malaysia.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in Malaysia
#RegionReachAffinity×
01Kuala Lumpur~600K1.46×
02Selangor~800K1.34×
03Sarawak~200K1.24×
04Penang~200K1.20×
05Johor~300K1.18×
06Sabah~200K1.17×
07Perak~200K1.03×
08Kedah~100K0.98×
09Pahang~100K0.97×
10Negeri Sembilan~100K0.97×
11Malacca~80K0.95×
12Labuan~20K0.95×
13Perlis~30K0.93×
14Terengganu~90K0.92×
15Putrajaya~10K0.91×
16Kelantan~100K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Malaysia

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →