A data profile of the people who buy, follow and care about Recreation in Ireland — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 1,254,752 people in Ireland.
Recreation has an estimated audience of 1,254,752 people in Ireland. 57.3% are female, 42.7% are male, average age 42.8.
The key figures that characterise the Recreation profile in Ireland.
57.3% are female, 42.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.8 |
| Estimated audience size | 1,254,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Recreation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| Japan | 6.0% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.