Rascasse Audience Intelligence

Team sport Audience in Switzerland

A data profile of the people who buy, follow and care about Team sport in Switzerland — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 1,214,611 people in Switzerland.

#263among Topic in Switzerland
#35in Sports

Team sport has an estimated audience of 1,214,611 people in Switzerland. Top brand affinities: Google, FIFA World Cup, Transfermarkt, Hobby, Psychology.

Top brand affinities include Google, FIFA World Cup, Transfermarkt, with strongest over-indexing on Google (1.5× the country average).

The typical Team sport fan in Switzerland shows strong Risk Appetite tendencies and a notable affinity for Google.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Team sport profile in Switzerland.

Audience size
1.2M
in Switzerland
Country rank
#392
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Switzerland
MetricValue
Estimated audience size1,214,611
Fig. 04

Worldwide distribution

0.6%

of the worldwide Team sport audience comes from Switzerland.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01TransfermarktSports2.63×
02Borussia DortmundSports2.63×
03Ligue 1Sports2.63×
04FC SionSports2.54×
05La LigaSports2.33×
06Paris Saint-GermainSports1.92×
07HobbyHome & Garden1.85×
08RunningSports1.78×
09Manchester City F.C.Sports1.77×
10FIFA World CupSports1.75×
11VolunteeringPolitics & Society1.68×
12LodgingTravel & Leisure1.64×
13PsychologyBusiness & Career1.56×
14DrawingHome & Garden1.56×
15FIS Alpine Ski World CupSports1.55×
16HornbachShopping1.52×
17ConcertsMusic & Radio1.52×
18HappinessHealth1.52×
19Premier LeagueSports1.52×
20GoogleInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
Early Adopter MentalityPOWER1.18×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Need for SecurityCONSERVATISM0.68×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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