Rascasse Audience Intelligence

Team sport Audience in Malaysia

A data profile of the people who buy, follow and care about Team sport in Malaysia — modelled from more than twelve digital signal sources. Team sport has an estimated audience of 2,234,074 people in Malaysia.

#420among Topic in Malaysia
#17in Sports

Team sport has an estimated audience of 2,234,074 people in Malaysia. Top brand affinities: YouTube, Cooking, Drama movies, Energy, Religion.

Top brand affinities include YouTube, Cooking, Drama movies, with strongest over-indexing on YouTube (2.0× the country average).

The typical Team sport fan in Malaysia shows strong Spirituality tendencies and a notable affinity for YouTube.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Team sport profile in Malaysia.

Audience size
2.2M
in Malaysia
Country rank
#547
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Team sport fans

Fig. 02

Gender split

Demographic split for Team sport audience in Malaysia
MetricValue
Estimated audience size2,234,074
Fig. 04

Worldwide distribution

1.0%

of the worldwide Team sport audience comes from Malaysia.

Worldwide audience distribution share by country for Team sport
CountryShare
United States26.4%
India7.5%
United Kingdom6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Team sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Team sport audience
#·InterestCategoryAffinity×
01Breaking newsMovies & TV2.62×
02BadmintonSports2.55×
03EnergyHome & Garden2.20×
04Documentary moviesMovies & TV2.10×
05Drama moviesMovies & TV2.08×
06Action moviesMovies & TV2.06×
07YouTubeMovies & TV2.00×
08ReligionBusiness & Career2.00×
09Anime moviesMovies & TV2.00×
10FIFA World CupSports1.89×
11Pop musicMusic & Radio1.82×
12CouponsShopping1.82×
13BoutiquesFashion & Accessoires1.78×
14Home improvementHome & Garden1.78×
15CookingFood & Beverages1.77×
16Comedy moviesMovies & TV1.75×
17Rock musicMusic & Radio1.75×
18Fast foodFood & Beverages1.73×
19Home AppliancesHome & Garden1.70×
20Manchester United F.C.Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Team sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Team sport audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Risk AppetiteTHRILL1.26×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Team sport audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
IndulgenceJOY0.77×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Malaysia

See Team sport audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Team sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →