A data profile of the people who buy, follow and care about FIFA World Cup in Malaysia — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 4,168,453 people in Malaysia.
The average FIFA World Cup fan in Malaysia is 35.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Manchester United F.C., BSN, Premier League, with strongest over-indexing on Manchester United F.C. (1.81× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical FIFA World Cup fan in Malaysia is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the FIFA World Cup profile in Malaysia.
23.7% are female, 76.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 35.2 |
| Estimated audience size | 4,168,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide FIFA World Cup audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.32× | |
| 02 | Sarawak | ~400K | 1.29× | |
| 03 | Sabah | ~500K | 1.21× | |
| 04 | Kuala Lumpur | ~900K | 1.20× | |
| 05 | Kedah | ~300K | 1.13× | |
| 06 | Penang | ~300K | 1.12× | |
| 07 | Negeri Sembilan | ~200K | 1.10× | |
| 08 | Johor | ~600K | 1.09× | |
| 09 | Perak | ~400K | 1.08× | |
| 10 | Pahang | ~200K | 1.01× | |
| 11 | Malacca | ~100K | 0.92× | |
| 12 | Labuan | ~30K | 0.92× | |
| 13 | Perlis | ~50K | 0.89× | |
| 14 | Kelantan | ~200K | 0.88× | |
| 15 | Putrajaya | ~20K | 0.87× | |
| 16 | Terengganu | ~200K | 0.86× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 3.29× | ||
| 02 | SELANGOR FC. | Sports | 3.12× | ||
| 03 | La Liga | Sports | 3.07× | ||
| 04 | Bangladesh Premier League | Sports | 2.75× | ||
| 05 | Manchester City F.C. | Sports | 2.59× | ||
| 06 | UEFA Champions League | Sports | 2.50× | ||
| 07 | India national cricket team | Sports | 2.48× | ||
| 08 | National Stadium Bukit Jalil | Sports | 2.42× | ||
| 09 | Cristiano Ronaldo | Sports | 2.20× | ||
| 10 | Premier League | Sports | 2.15× | ||
| 11 | Real Madrid C.F. | Sports | 2.09× | ||
| 12 | Liverpool F.C. | Sports | 2.08× | ||
| 13 | Cinema of Bangladesh | Movies & TV | 1.99× | ||
| 14 | Team sport | Sports | 1.89× | ||
| 15 | Bangladesh national cricket team | Sports | 1.89× | ||
| 16 | Manchester United F.C. | Sports | 1.81× | ||
| 17 | FC Barcelona | Sports | 1.76× | ||
| 18 | kumpulan wang simpanan pekerja | Business & Career | 1.73× | ||
| 19 | United Kingdom | Travel & Leisure | 1.72× | ||
| 20 | BSN | Health | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Social Media Usage | JOY | 1.31× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Career Orientation | POWER | 0.51× | |
| Early Adopter Mentality | POWER | 0.95× |
FIFA World Cup has an estimated audience of 4,168,453 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
23.7% of FIFA World Cup fans are female, 76.3% are male, with an average age of 35.2 years.
FIFA World Cup fans show strongest brand affinity for Manchester United F.C. (1.81×), BSN (1.59×), and Premier League (2.15×) over the country average.
FIFA World Cup fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on BSN (1.59×), Premier League (2.15×), UEFA Champions League (2.5×), and Real Madrid C.F. (2.09×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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