A data profile of the people who buy, follow and care about Volunteering in Switzerland — modelled from more than twelve digital signal sources. Volunteering has an estimated audience of 877,928 people in Switzerland.
The average Volunteering fan in Switzerland is 47.2 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Charity and causes, Coop, Instagram, with strongest over-indexing on Charity and causes (5.33× the country average).
Demographically, the Volunteering audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Volunteering fan in Switzerland is more female, around 47.2 years old, with strong Sustainability tendencies and a notable affinity for Charity and causes.
The key figures that characterise the Volunteering profile in Switzerland.
57.8% are female, 42.2% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 47.2 |
| Estimated audience size | 877,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Volunteering audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.6% |
| Italy | 6.7% |
| United Kingdom | 6.4% |
Where the Volunteering audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 1.80× | |
| 02 | Canton of Bern | ~100K | 1.41× | |
| 03 | Aargau | ~70K | 1.26× | |
| 04 | Basel-City | ~40K | 1.20× | |
| 05 | Canton of St. Gallen | ~50K | 1.18× | |
| 06 | Luzern | ~40K | 1.17× | |
| 07 | Canton of Nidwalden | ~4K | 1.16× | |
| 08 | Canton of Obwalden | ~4K | 1.13× | |
| 09 | Appenzell Ausserrhoden | ~4K | 1.11× | |
| 10 | Solothurn | ~20K | 1.06× | |
| 11 | Canton of Zug | ~10K | 1.06× | |
| 12 | Basel-Landschaft | ~20K | 1.05× | |
| 13 | Schaffhausen | ~7K | 1.02× | |
| 14 | Appenzell Innerrhoden | ~1K | 1.02× | |
| 15 | Schwyz | ~10K | 1.01× | |
| 16 | Graubünden | ~20K | 0.99× | |
| 17 | Canton of Glarus | ~3K | 0.98× | |
| 18 | Uri | ~3K | 0.98× | |
| 19 | Thurgau | ~20K | 0.96× | |
| 20 | Jura | ~6K | 0.95× | |
| 21 | Neuchatel | ~20K | 0.92× | |
| 22 | Valais | ~30K | 0.86× | |
| 23 | Fribourg | ~30K | 0.86× | |
| 24 | Canton of Geneva | ~50K | 0.84× | |
| 25 | Vaud | ~70K | 0.82× | |
| 26 | Ticino | ~30K | 0.80× |
The strongest cross-interests of the Volunteering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charity and causes | Business & Career | 5.33× | ||
| 02 | Nonprofit organization | Politics & Society | 3.25× | ||
| 03 | Politics and social issues | Politics & Society | 2.07× | ||
| 04 | UBS | Business & Career | 2.00× | ||
| 05 | Nature | Home & Garden | 1.89× | ||
| 06 | Coop | Food & Beverages | 1.84× | ||
| 07 | Swisscom | Technology & Electronics | 1.79× | ||
| 08 | Photography | Arts & Culture | 1.78× | ||
| 09 | Swiss International Air Lines | Travel & Leisure | 1.78× | ||
| 10 | Family | Kids & Family | 1.77× | ||
| 11 | Business | Business & Career | 1.65× | ||
| 12 | Beauty | Beauty & Wellness | 1.63× | ||
| 13 | Internet & Social Media | 1.62× | |||
| 14 | YouTube | Movies & TV | 1.62× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Design | Home & Garden | 1.57× | ||
| 18 | Shopping | Shopping | 1.55× | ||
| 19 | EasyJet | Travel & Leisure | 1.55× | ||
| 20 | Migros | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.94× | |
| Urban Lifestyle | OPEN | 2.15× | |
| Travelling | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.84× | |
| Early Adopter Mentality | POWER | 0.96× |
Volunteering has an estimated audience of 877,928 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.8% of Volunteering fans are female, 42.2% are male, with an average age of 47.2 years.
Volunteering fans show strongest brand affinity for Charity and causes (5.33×), Coop (1.84×), and Instagram (1.62×) over the country average.
Volunteering fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Vaud (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Volunteering itself, the audience over-indexes on Coop (1.84×), Instagram (1.62×), YouTube (1.62×), and Politics and social issues (2.07×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Volunteering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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