A data profile of the people who buy, follow and care about Nonprofit organization in Switzerland — modelled from more than twelve digital signal sources. Nonprofit organization has an estimated audience of 1,007,053 people in Switzerland.
The average Nonprofit organization fan in Switzerland is 46.4 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Charitable organization, Volunteering, Foundation (nonprofit), with strongest over-indexing on Charitable organization (4.97× the country average).
Demographically, the Nonprofit organization audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Nonprofit organization fan in Switzerland is more female, around 46.4 years old, with strong Sustainability tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Nonprofit organization profile in Switzerland.
57.0% are female, 43.0% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 46.4 |
| Estimated audience size | 1,007,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Nonprofit organization audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.9% |
| Italy | 4.6% |
Where the Nonprofit organization audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~200K | 1.17× | |
| 02 | Appenzell Innerrhoden | ~2K | 1.17× | |
| 03 | Uri | ~4K | 1.09× | |
| 04 | Canton of Nidwalden | ~4K | 1.08× | |
| 05 | Canton of Glarus | ~4K | 1.08× | |
| 06 | Canton of Obwalden | ~4K | 1.07× | |
| 07 | Appenzell Ausserrhoden | ~5K | 1.06× | |
| 08 | Jura | ~7K | 1.02× | |
| 09 | Basel-City | ~40K | 1.00× | |
| 10 | Schaffhausen | ~8K | 1.00× | |
| 11 | Canton of Bern | ~100K | 0.97× | |
| 12 | Luzern | ~40K | 0.97× | |
| 13 | Schwyz | ~10K | 0.97× | |
| 14 | Canton of Zug | ~10K | 0.97× | |
| 15 | Neuchatel | ~20K | 0.96× | |
| 16 | Solothurn | ~30K | 0.95× | |
| 17 | Graubünden | ~20K | 0.95× | |
| 18 | Basel-Landschaft | ~20K | 0.95× | |
| 19 | Thurgau | ~30K | 0.94× | |
| 20 | Canton of St. Gallen | ~50K | 0.93× | |
| 21 | Valais | ~40K | 0.93× | |
| 22 | Fribourg | ~30K | 0.93× | |
| 23 | Aargau | ~60K | 0.92× | |
| 24 | Canton of Geneva | ~60K | 0.91× | |
| 25 | Ticino | ~40K | 0.90× | |
| 26 | Vaud | ~80K | 0.82× |
The strongest cross-interests of the Nonprofit organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 4.97× | ||
| 02 | Foundation (nonprofit) | Business & Career | 4.27× | ||
| 03 | Volunteering | Politics & Society | 3.57× | ||
| 04 | Fundraising | Business & Career | 3.20× | ||
| 05 | Solidarity | Politics & Society | 3.12× | ||
| 06 | Non-governmental organization | Politics & Society | 3.00× | ||
| 07 | Donation | Business & Career | 2.93× | ||
| 08 | Political science | Business & Career | 2.43× | ||
| 09 | Activism | Politics & Society | 2.42× | ||
| 10 | Charity and causes | Business & Career | 2.26× | ||
| 11 | Organization | Business & Career | 2.20× | ||
| 12 | Animal husbandry | Politics & Society | 2.17× | ||
| 13 | Veterinary medicine | Business & Career | 2.00× | ||
| 14 | Organic farming | Food & Beverages | 1.64× | ||
| 15 | Therapy | Health | 1.60× | ||
| 16 | Social science | Business & Career | 1.59× | ||
| 17 | Health care | Business & Career | 1.57× | ||
| 18 | Self care | Health | 1.57× | ||
| 19 | Tages-Anzeiger | News | 1.54× | ||
| 20 | Hornbach | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.43× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Travelling | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 1.02× | |
| Price Sensitivity | PREMIUM | 1.02× |
Nonprofit organization has an estimated audience of 1,007,053 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
57.0% of Nonprofit organization fans are female, 43.0% are male, with an average age of 46.4 years.
Nonprofit organization fans show strongest brand affinity for Charitable organization (4.97×), Volunteering (3.57×), and Foundation (nonprofit) (4.27×) over the country average.
Nonprofit organization fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Nonprofit organization itself, the audience over-indexes on Volunteering (3.57×), Foundation (nonprofit) (4.27×), Organization (2.2×), and Fundraising (3.2×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Nonprofit organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.