A data profile of the people who buy, follow and care about Tages-Anzeiger in Switzerland — modelled from more than twelve digital signal sources. Tages-Anzeiger has an estimated audience of 1,523,616 people in Switzerland.
The average Tages-Anzeiger fan in Switzerland is 40.5 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Aargau, Canton of Bern.
Top brand affinities include Bild, Neue Zürcher Zeitung, Transfermarkt, with strongest over-indexing on Bild (1.96× the country average).
Demographically, the Tages-Anzeiger audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Tages-Anzeiger fan in Switzerland is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the Tages-Anzeiger profile in Switzerland.
56.0% are female, 44.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.5 |
| Estimated audience size | 1,523,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
Where the Tages-Anzeiger audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~1M | 3.80× | |
| 02 | Schwyz | ~40K | 1.97× | |
| 03 | Canton of Zug | ~40K | 1.96× | |
| 04 | Aargau | ~200K | 1.89× | |
| 05 | Graubünden | ~60K | 1.80× | |
| 06 | Schaffhausen | ~20K | 1.43× | |
| 07 | Thurgau | ~60K | 1.39× | |
| 08 | Luzern | ~90K | 1.36× | |
| 09 | Canton of Glarus | ~8K | 1.36× | |
| 10 | Canton of St. Gallen | ~100K | 1.34× | |
| 11 | Ticino | ~60K | 1.02× | |
| 12 | Uri | ~5K | 0.90× | |
| 13 | Appenzell Ausserrhoden | ~6K | 0.84× | |
| 14 | Canton of Bern | ~100K | 0.77× | |
| 15 | Solothurn | ~30K | 0.72× | |
| 16 | Canton of Obwalden | ~4K | 0.69× | |
| 17 | Appenzell Innerrhoden | ~1K | 0.55× | |
| 18 | Canton of Nidwalden | ~3K | 0.54× | |
| 19 | Basel-City | ~30K | 0.48× | |
| 20 | Jura | ~5K | 0.47× | |
| 21 | Basel-Landschaft | ~10K | 0.39× | |
| 22 | Valais | ~20K | 0.32× | |
| 23 | Neuchatel | ~10K | 0.32× | |
| 24 | Fribourg | ~20K | 0.31× | |
| 25 | Vaud | ~40K | 0.25× | |
| 26 | Canton of Geneva | ~20K | 0.18× |
The strongest cross-interests of the Tages-Anzeiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neue Zürcher Zeitung | News | 4.94× | ||
| 02 | Semi-detached | Home & Garden | 3.95× | ||
| 03 | Spiegel Online | News | 3.23× | ||
| 04 | Der Spiegel | News | 2.88× | ||
| 05 | Transfermarkt | Sports | 2.53× | ||
| 06 | Renewable energy | Business & Career | 2.51× | ||
| 07 | ZDF | Movies & TV | 2.43× | ||
| 08 | Innovation | Business & Career | 2.04× | ||
| 09 | Bild | News | 1.96× | ||
| 10 | Online newspaper | News | 1.83× | ||
| 11 | Podcast | Music & Radio | 1.68× | ||
| 12 | Real property | Home & Garden | 1.67× | ||
| 13 | South Tyrol | Travel & Leisure | 1.67× | ||
| 14 | Internet & Social Media | 1.64× | |||
| 15 | JYSK | Home & Garden | 1.64× | ||
| 16 | Newspapers | Literature | 1.58× | ||
| 17 | Nonprofit organization | Politics & Society | 1.54× | ||
| 18 | Charity and causes | Business & Career | 1.54× | ||
| 19 | Hornbach | Shopping | 1.52× | ||
| 20 | First class travel | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.69× | |
| Early Adopter Mentality | POWER | 1.50× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| DIY Mentality | THRILL | 0.92× |
Tages-Anzeiger has an estimated audience of 1,523,616 people in Switzerland, concentrated in Canton of Zürich and Aargau.
56.0% of Tages-Anzeiger fans are female, 44.0% are male, with an average age of 40.5 years.
Tages-Anzeiger fans show strongest brand affinity for Bild (1.96×), Neue Zürcher Zeitung (4.94×), and Transfermarkt (2.53×) over the country average.
Tages-Anzeiger fans in Switzerland are most concentrated in Canton of Zürich (reach ~1M), Aargau (reach ~200K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tages-Anzeiger itself, the audience over-indexes on Neue Zürcher Zeitung (4.94×), Transfermarkt (2.53×), Renewable energy (2.51×), and Innovation (2.04×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tages-Anzeiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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