A data profile of the people who buy, follow and care about 20 minutes (Switzerland) in Switzerland — modelled from more than twelve digital signal sources. 20 minutes (Switzerland) has an estimated audience of 2,433,419 people in Switzerland.
20 minutes (Switzerland) has an estimated audience of 2,433,419 people in Switzerland. 56.1% are female, 43.9% are male, average age 39.5. Top brand affinities: Real property, Hardware store, McDonald's, UBS, Online gambling.
Top brand affinities include Real property, Hardware store, McDonald's, with strongest over-indexing on Real property (4.9× the country average).
Demographically, the 20 minutes (Switzerland) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, DIY Mentality.
The typical 20 minutes (Switzerland) fan in Switzerland is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the 20 minutes (Switzerland) profile in Switzerland.
56.1% are female, 43.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.5 |
| Estimated audience size | 2,433,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 18% |
The strongest cross-interests of the 20 minutes (Switzerland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RMC Sport | Sports | 5.17× | ||
| 02 | Real property | Home & Garden | 4.90× | ||
| 03 | Online gambling | Games | 4.87× | ||
| 04 | Hardware store | Home & Garden | 3.98× | ||
| 05 | AlloCiné | Movies & TV | 3.76× | ||
| 06 | Garden centre | Home & Garden | 2.99× | ||
| 07 | Ubereats | Food & Beverages | 2.79× | ||
| 08 | TF1 | Movies & TV | 2.61× | ||
| 09 | L'Équipe | Sports | 2.48× | ||
| 10 | Ligue 1 | Sports | 2.46× | ||
| 11 | Virtual reality | Technology & Electronics | 2.31× | ||
| 12 | Western Union | Business & Career | 2.29× | ||
| 13 | Subscription business model | Shopping | 2.21× | ||
| 14 | Sustainable energy | Home & Garden | 2.17× | ||
| 15 | Pastry | Food & Beverages | 1.99× | ||
| 16 | Nespresso | Food & Beverages | 1.70× | ||
| 17 | UBS | Business & Career | 1.60× | ||
| 18 | Radio | Technology & Electronics | 1.59× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | McDonald's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.16× | |
| DIY Mentality | THRILL | 1.86× | |
| Urban Lifestyle | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for 20 minutes (Switzerland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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