A data profile of the people who buy, follow and care about Nespresso in Switzerland — modelled from more than twelve digital signal sources. Nespresso has an estimated audience of 977,997 people in Switzerland.
The average Nespresso fan in Switzerland is 44.4 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Coop, Müller (German trade company), Manor, with strongest over-indexing on Coop (1.84× the country average).
Demographically, the Nespresso audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Nespresso fan in Switzerland is balanced, around 44.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coop.
The key figures that characterise the Nespresso profile in Switzerland.
54.6% are female, 45.4% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.4 |
| Estimated audience size | 977,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Nespresso audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.8% |
| France | 8.7% |
| Italy | 7.4% |
Where the Nespresso audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fribourg | ~60K | 1.76× | |
| 02 | Vaud | ~100K | 1.55× | |
| 03 | Canton of Bern | ~100K | 1.34× | |
| 04 | Canton of Zürich | ~200K | 1.30× | |
| 05 | Valais | ~50K | 1.26× | |
| 06 | Aargau | ~70K | 1.16× | |
| 07 | Canton of Zug | ~10K | 1.16× | |
| 08 | Canton of Geneva | ~80K | 1.15× | |
| 09 | Canton of St. Gallen | ~60K | 1.15× | |
| 10 | Luzern | ~50K | 1.14× | |
| 11 | Ticino | ~50K | 1.14× | |
| 12 | Neuchatel | ~20K | 1.10× | |
| 13 | Basel-Landschaft | ~20K | 1.08× | |
| 14 | Solothurn | ~30K | 1.03× | |
| 15 | Schwyz | ~10K | 1.02× | |
| 16 | Thurgau | ~30K | 1.00× | |
| 17 | Graubünden | ~20K | 0.95× | |
| 18 | Basel-City | ~30K | 0.85× | |
| 19 | Jura | ~6K | 0.82× | |
| 20 | Canton of Nidwalden | ~3K | 0.79× | |
| 21 | Schaffhausen | ~6K | 0.76× | |
| 22 | Appenzell Ausserrhoden | ~3K | 0.71× | |
| 23 | Canton of Obwalden | ~3K | 0.71× | |
| 24 | Canton of Glarus | ~2K | 0.66× | |
| 25 | Uri | ~2K | 0.65× | |
| 26 | Appenzell Innerrhoden | <1K | 0.65× |
The strongest cross-interests of the Nespresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffea | Food & Beverages | 7.05× | ||
| 02 | Coffee bean | Food & Beverages | 4.78× | ||
| 03 | Caran d'Ache (company) | Kids & Family | 4.58× | ||
| 04 | Nestlé | Food & Beverages | 3.51× | ||
| 05 | Patrick Bruel | Music & Radio | 3.07× | ||
| 06 | Müller (German trade company) | Shopping | 2.55× | ||
| 07 | C&A | Shopping | 2.38× | ||
| 08 | Manor | Shopping | 2.32× | ||
| 09 | Conforama | Home & Garden | 2.29× | ||
| 10 | Coffee | Food & Beverages | 1.88× | ||
| 11 | Coop | Food & Beverages | 1.84× | ||
| 12 | Lidl | Shopping | 1.77× | ||
| 13 | Shoes | Fashion & Accessoires | 1.77× | ||
| 14 | 20 minutes (Switzerland) | News | 1.70× | ||
| 15 | Aldi | Shopping | 1.69× | ||
| 16 | Denner (supermarkets) | Shopping | 1.64× | ||
| 17 | Hornbach | Shopping | 1.63× | ||
| 18 | Recipes | Food & Beverages | 1.61× | ||
| 19 | Swisscom | Technology & Electronics | 1.56× | ||
| 20 | Rock music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Sustainability | BALANCE | 0.83× | |
| Travelling | THRILL | 0.86× |
Nespresso's target market in Switzerland covers an estimated 977,997 people, concentrated in Canton of Zürich and Vaud.
54.6% of the Nespresso audience are female, 45.4% are male, with an average age of 44.4 years.
Nespresso fans show strongest brand affinity for Coop (1.84×), Müller (German trade company) (2.55×), and Manor (2.32×) over the country average.
Nespresso fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nespresso itself, the audience over-indexes on Müller (German trade company) (2.55×), Manor (2.32×), Conforama (2.29×), and Coffea (7.05×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Nespresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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