A data profile of the people who buy, follow and care about 20 Minuten in Switzerland — modelled from more than twelve digital signal sources. 20 Minuten has an estimated audience of 2,372,552 people in Switzerland.
20 Minuten has an estimated audience of 2,372,552 people in Switzerland. 54.1% are female, 45.9% are male, average age 38.3. Top brand affinities: Bild, Transfermarkt, Coop, Hornbach, Germany.
Top brand affinities include Bild, Transfermarkt, Coop, with strongest over-indexing on Bild (2.97× the country average).
Demographically, the 20 Minuten audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical 20 Minuten fan in Switzerland is balanced, around 38.3 years old, with strong Community Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the 20 Minuten profile in Switzerland.
54.1% are female, 45.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.3 |
| Estimated audience size | 2,372,552 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 17% |
The strongest cross-interests of the 20 Minuten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Connor | Music & Radio | 4.41× | ||
| 02 | Tatort | Movies & TV | 4.41× | ||
| 03 | Transfermarkt | Sports | 4.07× | ||
| 04 | ZDF | Movies & TV | 3.31× | ||
| 05 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.11× | ||
| 06 | Bild | News | 2.97× | ||
| 07 | Contemporary R&B | Music & Radio | 2.57× | ||
| 08 | Beatrice Egli | Music & Radio | 2.56× | ||
| 09 | Viral video | Internet & Social Media | 2.54× | ||
| 10 | Instant messaging | Internet & Social Media | 2.14× | ||
| 11 | Real property | Home & Garden | 2.05× | ||
| 12 | Hornbach | Shopping | 2.04× | ||
| 13 | Electronics | Technology & Electronics | 1.80× | ||
| 14 | Festival | Music & Radio | 1.78× | ||
| 15 | Wikipedia | Internet & Social Media | 1.77× | ||
| 16 | Radio | Technology & Electronics | 1.72× | ||
| 17 | Germany | Travel & Leisure | 1.60× | ||
| 18 | Coop | Food & Beverages | 1.53× | ||
| 19 | Concerts | Music & Radio | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.64× | |
| Convenience Orientation | PREMIUM | 1.62× | |
| Tradition | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Individualism | JOY | 0.81× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for 20 Minuten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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