A data profile of the people who buy, follow and care about Le Matin in Switzerland — modelled from more than twelve digital signal sources. Le Matin has an estimated audience of 2,154,343 people in Switzerland.
The average Le Matin fan in Switzerland is 42.5 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Canton of Geneva, Valais.
Top brand affinities include Bild, Coop, Hornbach, with strongest over-indexing on Bild (2.18× the country average).
Demographically, the Le Matin audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Le Matin fan in Switzerland is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the Le Matin profile in Switzerland.
52.0% are female, 48.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.5 |
| Estimated audience size | 2,154,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
Where the Le Matin audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Valais | ~300K | 4.94× | |
| 02 | Vaud | ~600K | 4.55× | |
| 03 | Neuchatel | ~100K | 4.21× | |
| 04 | Jura | ~50K | 3.60× | |
| 05 | Fribourg | ~200K | 3.43× | |
| 06 | Canton of Geneva | ~400K | 2.73× | |
| 07 | Canton of Bern | ~200K | 0.92× | |
| 08 | Appenzell Innerrhoden | ~2K | 0.68× | |
| 09 | Uri | ~5K | 0.64× | |
| 10 | Canton of Glarus | ~5K | 0.61× | |
| 11 | Appenzell Ausserrhoden | ~5K | 0.56× | |
| 12 | Canton of Nidwalden | ~5K | 0.55× | |
| 13 | Schaffhausen | ~6K | 0.37× | |
| 14 | Canton of Obwalden | ~3K | 0.32× | |
| 15 | Canton of Zürich | ~100K | 0.28× | |
| 16 | Schwyz | ~8K | 0.26× | |
| 17 | Thurgau | ~10K | 0.22× | |
| 18 | Solothurn | ~10K | 0.22× | |
| 19 | Canton of Zug | ~6K | 0.21× | |
| 20 | Graubünden | ~10K | 0.20× | |
| 21 | Ticino | ~20K | 0.19× | |
| 22 | Basel-City | ~20K | 0.19× | |
| 23 | Basel-Landschaft | ~8K | 0.17× | |
| 24 | Luzern | ~10K | 0.14× | |
| 25 | Canton of St. Gallen | ~10K | 0.13× | |
| 26 | Aargau | ~20K | 0.12× |
The strongest cross-interests of the Le Matin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.28× | ||
| 02 | Hornbach | Shopping | 2.27× | ||
| 03 | Bild | News | 2.18× | ||
| 04 | Real property | Home & Garden | 2.13× | ||
| 05 | Charity and causes | Business & Career | 2.05× | ||
| 06 | Wikipedia | Internet & Social Media | 1.88× | ||
| 07 | Electronics | Technology & Electronics | 1.85× | ||
| 08 | Festival | Music & Radio | 1.81× | ||
| 09 | Spas | Beauty & Wellness | 1.79× | ||
| 10 | Social media | Business & Career | 1.76× | ||
| 11 | Education | Business & Career | 1.76× | ||
| 12 | Conforama | Home & Garden | 1.75× | ||
| 13 | Pets | Pets & Animals | 1.68× | ||
| 14 | Current events | Arts & Culture | 1.67× | ||
| 15 | Coop | Food & Beverages | 1.63× | ||
| 16 | Mobile phones | Technology & Electronics | 1.61× | ||
| 17 | Flower | Home & Garden | 1.59× | ||
| 18 | Psychology | Business & Career | 1.56× | ||
| 19 | Higher education | Business & Career | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Community Orientation | OPEN | 1.62× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Sustainability | BALANCE | 0.87× | |
| Individualism | JOY | 0.89× |
Le Matin has an estimated audience of 2,154,343 people in Switzerland, concentrated in Vaud and Canton of Geneva.
52.0% of Le Matin fans are female, 48.0% are male, with an average age of 42.5 years.
Le Matin fans show strongest brand affinity for Bild (2.18×), Coop (1.63×), and Hornbach (2.27×) over the country average.
Le Matin fans in Switzerland are most concentrated in Vaud (reach ~600K), Canton of Geneva (reach ~400K), and Valais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Le Matin itself, the audience over-indexes on Coop (1.63×), Hornbach (2.27×), Pets (1.68×), and Conforama (1.75×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Le Matin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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