A data profile of the people who buy, follow and care about 24 heures in Switzerland — modelled from more than twelve digital signal sources. 24 heures has an estimated audience of 1,893,668 people in Switzerland.
The average 24 heures fan in Switzerland is 42.8 years old, balanced, and lives primarily in Vaud.
The audience is concentrated in Vaud, Valais, Fribourg.
Top brand affinities include Bild, Hornbach, Pets, with strongest over-indexing on Bild (1.67× the country average).
Demographically, the 24 heures audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical 24 heures fan in Switzerland is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the 24 heures profile in Switzerland.
52.9% are female, 47.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.8 |
| Estimated audience size | 1,893,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
Where the 24 heures audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~600K | 11.88× | |
| 02 | Valais | ~300K | 4.07× | |
| 03 | Fribourg | ~200K | 3.81× | |
| 04 | Neuchatel | ~80K | 1.96× | |
| 05 | Canton of Geneva | ~100K | 0.97× | |
| 06 | Uri | ~6K | 0.90× | |
| 07 | Appenzell Innerrhoden | ~2K | 0.90× | |
| 08 | Canton of Glarus | ~6K | 0.89× | |
| 09 | Canton of Nidwalden | ~6K | 0.86× | |
| 10 | Schaffhausen | ~10K | 0.81× | |
| 11 | Canton of Obwalden | ~6K | 0.81× | |
| 12 | Schwyz | ~20K | 0.70× | |
| 13 | Canton of Zug | ~20K | 0.70× | |
| 14 | Jura | ~9K | 0.65× | |
| 15 | Appenzell Ausserrhoden | ~5K | 0.62× | |
| 16 | Thurgau | ~30K | 0.60× | |
| 17 | Basel-Landschaft | ~30K | 0.58× | |
| 18 | Canton of Bern | ~90K | 0.48× | |
| 19 | Basel-City | ~30K | 0.44× | |
| 20 | Graubünden | ~20K | 0.44× | |
| 21 | Aargau | ~50K | 0.42× | |
| 22 | Solothurn | ~20K | 0.42× | |
| 23 | Canton of St. Gallen | ~40K | 0.41× | |
| 24 | Luzern | ~30K | 0.35× | |
| 25 | Ticino | ~30K | 0.35× | |
| 26 | Canton of Zürich | ~100K | 0.33× |
The strongest cross-interests of the 24 heures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transfermarkt | Sports | 2.58× | ||
| 02 | Hornbach | Shopping | 2.31× | ||
| 03 | Viral video | Internet & Social Media | 2.22× | ||
| 04 | Charity and causes | Business & Career | 2.17× | ||
| 05 | University | Business & Career | 2.03× | ||
| 06 | High-definition television | Technology & Electronics | 2.02× | ||
| 07 | Wikipedia | Internet & Social Media | 1.89× | ||
| 08 | Instant messaging | Internet & Social Media | 1.86× | ||
| 09 | Electronics | Technology & Electronics | 1.84× | ||
| 10 | Festival | Music & Radio | 1.81× | ||
| 11 | Education | Business & Career | 1.69× | ||
| 12 | Spas | Beauty & Wellness | 1.69× | ||
| 13 | Mobile game | Games | 1.69× | ||
| 14 | Bild | News | 1.67× | ||
| 15 | Social media | Business & Career | 1.65× | ||
| 16 | Current events | Arts & Culture | 1.63× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Mobile phones | Technology & Electronics | 1.58× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Higher education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Creativity | OPEN | 0.84× | |
| Sustainability | BALANCE | 0.89× |
24 heures has an estimated audience of 1,893,668 people in Switzerland, concentrated in Vaud and Valais.
52.9% of 24 heures fans are female, 47.1% are male, with an average age of 42.8 years.
24 heures fans show strongest brand affinity for Bild (1.67×), Hornbach (2.31×), and Pets (1.58×) over the country average.
24 heures fans in Switzerland are most concentrated in Vaud (reach ~600K), Valais (reach ~300K), and Fribourg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond 24 heures itself, the audience over-indexes on Hornbach (2.31×), Pets (1.58×), Transfermarkt (2.58×), and Social media (1.65×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for 24 heures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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