A data profile of the people who buy, follow and care about Radio in Switzerland — modelled from more than twelve digital signal sources. Radio has an estimated audience of 1,454,593 people in Switzerland.
The average Radio fan in Switzerland is 43.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Bild, Coop, Swiss International Air Lines, with strongest over-indexing on Bild (1.82× the country average).
Demographically, the Radio audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Radio fan in Switzerland is balanced, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bild.
The key figures that characterise the Radio profile in Switzerland.
48.6% are female, 51.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 43.0 |
| Estimated audience size | 1,454,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Radio audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.48× | |
| 02 | Graubünden | ~50K | 1.37× | |
| 03 | Luzern | ~80K | 1.36× | |
| 04 | Canton of Zürich | ~300K | 1.35× | |
| 05 | Solothurn | ~50K | 1.27× | |
| 06 | Canton of St. Gallen | ~90K | 1.23× | |
| 07 | Aargau | ~100K | 1.22× | |
| 08 | Ticino | ~70K | 1.19× | |
| 09 | Schwyz | ~20K | 1.17× | |
| 10 | Thurgau | ~40K | 1.13× | |
| 11 | Basel-Landschaft | ~40K | 1.06× | |
| 12 | Basel-City | ~60K | 1.04× | |
| 13 | Canton of Zug | ~20K | 1.02× | |
| 14 | Valais | ~60K | 0.98× | |
| 15 | Vaud | ~100K | 0.96× | |
| 16 | Fribourg | ~50K | 0.96× | |
| 17 | Canton of Obwalden | ~5K | 0.94× | |
| 18 | Appenzell Ausserrhoden | ~6K | 0.93× | |
| 19 | Jura | ~8K | 0.84× | |
| 20 | Canton of Nidwalden | ~4K | 0.81× | |
| 21 | Canton of Geneva | ~70K | 0.75× | |
| 22 | Neuchatel | ~20K | 0.75× | |
| 23 | Schaffhausen | ~9K | 0.73× | |
| 24 | Canton of Glarus | ~4K | 0.72× | |
| 25 | Uri | ~3K | 0.63× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.58× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio broadcasting | Music & Radio | 2.49× | ||
| 02 | Beatrice Egli | Music & Radio | 2.12× | ||
| 03 | Broadcasting | Movies & TV | 2.11× | ||
| 04 | Wireless | Technology & Electronics | 2.06× | ||
| 05 | Radio Television of Serbia | Music & Radio | 1.86× | ||
| 06 | Telecommunication | Technology & Electronics | 1.84× | ||
| 07 | Blick | News | 1.83× | ||
| 08 | Bild | News | 1.82× | ||
| 09 | 20 Minuten | News | 1.72× | ||
| 10 | SRF 1 | Movies & TV | 1.65× | ||
| 11 | tagesanzeiger | News | 1.64× | ||
| 12 | News broadcasting | Business & Career | 1.64× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 1.63× | ||
| 14 | 20 minutes (Switzerland) | News | 1.59× | ||
| 15 | Laughter | Movies & TV | 1.59× | ||
| 16 | Schweizer Illustrierte | News | 1.58× | ||
| 17 | Coop | Food & Beverages | 1.54× | ||
| 18 | Swiss International Air Lines | Travel & Leisure | 1.52× | ||
| 19 | Therapy | Health | 1.52× | ||
| 20 | Country music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Sustainability | BALANCE | 1.08× | |
| Early Adopter Mentality | POWER | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× |
Radio has an estimated audience of 1,454,593 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
48.6% of Radio fans are female, 51.4% are male, with an average age of 43.0 years.
Radio fans show strongest brand affinity for Bild (1.82×), Coop (1.54×), and Swiss International Air Lines (1.52×) over the country average.
Radio fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Coop (1.54×), Swiss International Air Lines (1.52×), 20 Minuten (1.72×), and Broadcasting (2.11×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.