A data profile of the people who buy, follow and care about Schweizer Illustrierte in Switzerland — modelled from more than twelve digital signal sources. Schweizer Illustrierte has an estimated audience of 1,261,538 people in Switzerland.
The average Schweizer Illustrierte fan in Switzerland is 42.3 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Bild, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Bild (3.15× the country average).
Demographically, the Schweizer Illustrierte audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Schweizer Illustrierte fan in Switzerland is more female, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Bild.
The key figures that characterise the Schweizer Illustrierte profile in Switzerland.
58.6% are female, 41.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.3 |
| Estimated audience size | 1,261,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
Where the Schweizer Illustrierte audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luzern | ~100K | 1.99× | |
| 02 | Schwyz | ~30K | 1.87× | |
| 03 | Canton of Bern | ~200K | 1.77× | |
| 04 | Graubünden | ~50K | 1.60× | |
| 05 | Canton of Zug | ~20K | 1.47× | |
| 06 | Aargau | ~100K | 1.42× | |
| 07 | Canton of St. Gallen | ~90K | 1.37× | |
| 08 | Canton of Nidwalden | ~7K | 1.36× | |
| 09 | Uri | ~6K | 1.35× | |
| 10 | Basel-Landschaft | ~40K | 1.28× | |
| 11 | Solothurn | ~40K | 1.27× | |
| 12 | Thurgau | ~40K | 1.16× | |
| 13 | Canton of Obwalden | ~6K | 1.16× | |
| 14 | Canton of Zürich | ~200K | 1.14× | |
| 15 | Appenzell Innerrhoden | ~2K | 1.04× | |
| 16 | Appenzell Ausserrhoden | ~5K | 0.84× | |
| 17 | Canton of Glarus | ~4K | 0.76× | |
| 18 | Schaffhausen | ~7K | 0.66× | |
| 19 | Basel-City | ~30K | 0.63× | |
| 20 | Jura | ~4K | 0.51× | |
| 21 | Ticino | ~30K | 0.50× | |
| 22 | Neuchatel | ~10K | 0.47× | |
| 23 | Fribourg | ~20K | 0.46× | |
| 24 | Valais | ~20K | 0.43× | |
| 25 | Canton of Geneva | ~20K | 0.28× | |
| 26 | Vaud | ~30K | 0.23× |
The strongest cross-interests of the Schweizer Illustrierte audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alles was zählt | Movies & TV | 5.70× | ||
| 02 | Let's Dance (German TV series) | Movies & TV | 5.54× | ||
| 03 | Gute Zeiten, schlechte Zeiten | Movies & TV | 4.90× | ||
| 04 | Roland Kaiser | Music & Radio | 3.88× | ||
| 05 | Bild | News | 3.15× | ||
| 06 | Sat.1 | Movies & TV | 2.96× | ||
| 07 | Transfermarkt | Sports | 2.76× | ||
| 08 | Beatrice Egli | Music & Radio | 2.73× | ||
| 09 | Mikaela Shiffrin | Sports | 2.57× | ||
| 10 | Helene Fischer | Music & Radio | 2.32× | ||
| 11 | Real property | Home & Garden | 2.23× | ||
| 12 | Western Union | Business & Career | 2.21× | ||
| 13 | C&A | Shopping | 2.05× | ||
| 14 | Hornbach | Shopping | 1.77× | ||
| 15 | Charity and causes | Business & Career | 1.73× | ||
| 16 | Newspapers | Literature | 1.67× | ||
| 17 | Electronics | Technology & Electronics | 1.63× | ||
| 18 | Wikipedia | Internet & Social Media | 1.61× | ||
| 19 | Festival | Music & Radio | 1.60× | ||
| 20 | Radio | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Community Orientation | OPEN | 1.79× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Sustainability | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Schweizer Illustrierte has an estimated audience of 1,261,538 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
58.6% of Schweizer Illustrierte fans are female, 41.4% are male, with an average age of 42.3 years.
Schweizer Illustrierte fans show strongest brand affinity for Bild (3.15×), Let's Dance (German TV series) (5.54×), and Gute Zeiten, schlechte Zeiten (4.9×) over the country average.
Schweizer Illustrierte fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~200K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Schweizer Illustrierte itself, the audience over-indexes on Let's Dance (German TV series) (5.54×), Gute Zeiten, schlechte Zeiten (4.9×), Transfermarkt (2.76×), and Hornbach (1.77×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Schweizer Illustrierte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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