A data profile of the people who buy, follow and care about Radio in Malaysia — modelled from more than twelve digital signal sources. Radio has an estimated audience of 2,586,493 people in Malaysia.
The average Radio fan in Malaysia is 38.2 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Berita Harian (Singapore), Nepalgunj, Communication studies, with strongest over-indexing on Berita Harian (Singapore) (1.52× the country average).
Demographically, the Radio audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Radio fan in Malaysia is more male, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Berita Harian (Singapore).
The key figures that characterise the Radio profile in Malaysia.
43.1% are female, 56.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 38.2 |
| Estimated audience size | 2,586,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Radio audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~30K | 2.27× | |
| 02 | Johor | ~400K | 1.25× | |
| 03 | Kelantan | ~100K | 1.18× | |
| 04 | Terengganu | ~100K | 1.05× | |
| 05 | Pahang | ~100K | 1.04× | |
| 06 | Kuala Lumpur | ~500K | 1.02× | |
| 07 | Selangor | ~700K | 1.01× | |
| 08 | Sarawak | ~200K | 0.99× | |
| 09 | Kedah | ~200K | 0.94× | |
| 10 | Negeri Sembilan | ~100K | 0.93× | |
| 11 | Perak | ~200K | 0.88× | |
| 12 | Perlis | ~30K | 0.79× | |
| 13 | Malacca | ~70K | 0.78× | |
| 14 | Sabah | ~200K | 0.77× | |
| 15 | Penang | ~100K | 0.68× | |
| 16 | Labuan | ~10K | 0.66× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nepalgunj | Travel & Leisure | 3.21× | ||
| 02 | Communication studies | Business & Career | 2.42× | ||
| 03 | Burmese language | Politics & Society | 2.19× | ||
| 04 | Hindustani language | Politics & Society | 2.17× | ||
| 05 | Abrahamic religions | Politics & Society | 1.84× | ||
| 06 | Public opinion | Politics & Society | 1.80× | ||
| 07 | Marketing communications | Business & Career | 1.80× | ||
| 08 | Indian Ocean | Travel & Leisure | 1.70× | ||
| 09 | Joke | Literature | 1.68× | ||
| 10 | Institution | Politics & Society | 1.67× | ||
| 11 | Glossary of Islam | Politics & Society | 1.66× | ||
| 12 | Cinema of India | Movies & TV | 1.65× | ||
| 13 | Wikipedia | Internet & Social Media | 1.57× | ||
| 14 | Art film | Movies & TV | 1.55× | ||
| 15 | Persian language | Politics & Society | 1.54× | ||
| 16 | Saudi Arabia | Travel & Leisure | 1.53× | ||
| 17 | Berita Harian (Singapore) | News | 1.52× | ||
| 18 | Digital media | Business & Career | 1.52× | ||
| 19 | Prophets and messengers in Islam | Politics & Society | 1.52× | ||
| 20 | Umrah | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 1.02× |
Radio has an estimated audience of 2,586,493 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.1% of Radio fans are female, 56.9% are male, with an average age of 38.2 years.
Radio fans show strongest brand affinity for Berita Harian (Singapore) (1.52×), Nepalgunj (3.21×), and Communication studies (2.42×) over the country average.
Radio fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Nepalgunj (3.21×), Communication studies (2.42×), Digital media (1.52×), and Public opinion (1.8×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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