A data profile of the people who buy, follow and care about Marketing communications in Malaysia — modelled from more than twelve digital signal sources. Marketing communications has an estimated audience of 1,976,730 people in Malaysia.
The average Marketing communications fan in Malaysia is 38.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Affiliate marketing, Affiliate network, Influencer marketing, with strongest over-indexing on Affiliate marketing (13.64× the country average).
Demographically, the Marketing communications audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Marketing communications fan in Malaysia is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Affiliate marketing.
The key figures that characterise the Marketing communications profile in Malaysia.
50.2% are female, 49.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.0 |
| Estimated audience size | 1,976,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Marketing communications audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 6.2% |
| Italy | 5.5% |
Where the Marketing communications audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~600K | 1.17× | |
| 02 | Perlis | ~30K | 1.15× | |
| 03 | Kuala Lumpur | ~400K | 1.14× | |
| 04 | Putrajaya | ~10K | 1.08× | |
| 05 | Penang | ~100K | 1.02× | |
| 06 | Terengganu | ~80K | 0.99× | |
| 07 | Malacca | ~70K | 0.99× | |
| 08 | Kelantan | ~90K | 0.98× | |
| 09 | Pahang | ~90K | 0.98× | |
| 10 | Kedah | ~100K | 0.96× | |
| 11 | Negeri Sembilan | ~90K | 0.96× | |
| 12 | Perak | ~100K | 0.95× | |
| 13 | Sabah | ~200K | 0.93× | |
| 14 | Sarawak | ~200K | 0.93× | |
| 15 | Johor | ~200K | 0.91× |
The strongest cross-interests of the Marketing communications audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Affiliate marketing | Business & Career | 13.64× | ||
| 02 | Affiliate network | Business & Career | 12.92× | ||
| 03 | Influencer marketing | Internet & Social Media | 4.73× | ||
| 04 | Multi-level marketing | Business & Career | 2.85× | ||
| 05 | Search engine marketing | Internet & Social Media | 2.65× | ||
| 06 | Business marketing | Business & Career | 1.97× | ||
| 07 | Email marketing | Business & Career | 1.87× | ||
| 08 | Search engine optimization | Business & Career | 1.79× | ||
| 09 | Google Docs | Internet & Social Media | 1.75× | ||
| 10 | Forex signal | Business & Career | 1.75× | ||
| 11 | Trading strategy | Business & Career | 1.67× | ||
| 12 | Amway | Health | 1.64× | ||
| 13 | Passive income | Business & Career | 1.60× | ||
| 14 | Database | Technology & Electronics | 1.57× | ||
| 15 | Home business | Business & Career | 1.57× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Sarong | Fashion & Accessoires | 1.53× | ||
| 18 | Primary education | Kids & Family | 1.50× | ||
| 19 | Financial market | Business & Career | 1.50× | ||
| 20 | Financial plan | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.60× | |
| Patriotism | CONSERVATISM | 1.60× | |
| Sustainability | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Spirituality | BALANCE | 0.73× | |
| Urban Lifestyle | OPEN | 0.84× |
Marketing communications has an estimated audience of 1,976,730 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.2% of Marketing communications fans are female, 49.8% are male, with an average age of 38.0 years.
Marketing communications fans show strongest brand affinity for Affiliate marketing (13.64×), Affiliate network (12.92×), and Influencer marketing (4.73×) over the country average.
Marketing communications fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Marketing communications itself, the audience over-indexes on Affiliate network (12.92×), Influencer marketing (4.73×), LinkedIn (1.55×), and Database (1.57×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Marketing communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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