Rascasse Audience Intelligence

Marketing communications Audience in Brazil

A data profile of the people who buy, follow and care about Marketing communications in Brazil — modelled from more than twelve digital signal sources. Marketing communications has an estimated audience of 7,761,160 people in Brazil.

#51among Field of study in Brazil#529among Topic in Brazil#118in Business & Career

The average Marketing communications fan in Brazil is 43.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing communications profile in Brazil.

Audience size
7.8M
in Brazil
Gender
65.1%♀
34.9% male
Age
43.3
average years
Country rank
#795
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing communications fans

65.1% are female, 34.9% are male, average age 43.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Marketing communications audience in Brazil
MetricValue
Female65.1%
Male34.9%
Average age43.3
Estimated audience size7,761,160
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Marketing communications audience in Brazil
Age bracketShare%
16-197%
20-2919%
30-3923%
40-4924%
50+26%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Marketing communications audience comes from Brazil.

Worldwide audience distribution share by country for Marketing communications
CountryShare
United States20.1%
Brazil6.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing communications audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Marketing communications fans by region: top regions in Brazil
#RegionReachAffinity×
01Paraíba~200K1.04×
02Acre~30K1.04×
03Pará~300K1.03×
04Rio Grande do Norte~100K1.03×
05Mato Grosso do Sul~100K1.02×
06Sergipe~80K1.02×
07Alagoas~100K1.01×
08Piauí~100K1.01×
09Tocantins~50K1.01×
10Amapá~30K1.01×
11Pernambuco~400K1.00×
12Espírito Santo~200K1.00×
13Federal District~100K1.00×
14Santa Catarina~400K0.99×
15Maranhão~200K0.99×
16Mato Grosso~100K0.99×
17Amazonas~100K0.99×
18Bahia~500K0.98×
19Rio Grande do Sul~400K0.98×
20Ceará~300K0.98×
21Goiás~300K0.98×
22Paraná~500K0.96×
23Minas Gerais~800K0.95×
24Rio de Janeiro~700K0.95×
25São Paulo~1.5M0.87×
26Roraima0.00×
27Rondônia0.00×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Brazil

See Marketing communications audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Marketing communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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