Rascasse Audience Intelligence

Marketing communications Audience in India

A data profile of the people who buy, follow and care about Marketing communications in India — modelled from more than twelve digital signal sources. Marketing communications has an estimated audience of 6,782,523 people in India.

#45among Field of study in India#567among Topic in India#134in Business & Career

The average Marketing communications fan in India is 31.7 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Marketing communications profile in India.

Audience size
6.8M
in India
Gender
25.0%♀
75.0% male
Age
31.7
average years
Country rank
#785
Topic in India
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing communications fans

25.0% are female, 75.0% are male, average age 31.7.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Marketing communications audience in India
MetricValue
Female25.0%
Male75.0%
Average age31.7
Estimated audience size6,782,523
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Marketing communications audience in India
Age bracketShare%
16-1935%
20-2928%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Marketing communications audience comes from India.

Worldwide audience distribution share by country for Marketing communications
CountryShare
United States20.1%
Brazil6.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing communications audience in India is strongest.

Fig. 05

Top regions by affinity

Marketing communications fans by region: top regions in India
#RegionReachAffinity×
01Haryana~100K1.53×
02Sikkim~4K1.29×
03Uttar Pradesh~400K1.16×
04Arunachal Pradesh~5K1.13×
05Nagaland~5K1.10×
06Mizoram~5K1.10×
07Uttarakhand~40K1.08×
08Manipur~9K1.04×
09Meghalaya~7K1.03×
10Tripura~9K0.98×
11Goa~7K0.98×
12Himachal Pradesh~30K0.95×
13Andhra Pradesh~80K0.93×
14Chhattisgarh~40K0.91×
15Madhya Pradesh~100K0.90×
16Jammu and Kashmir~30K0.90×
17Jharkhand~50K0.89×
18Tamil Nadu~100K0.88×
19Maharashtra~300K0.86×
20Punjab (region)~80K0.85×
21Assam~60K0.85×
22Kerala~80K0.83×
23Telangana~80K0.82×
24Odisha~60K0.82×
25West Bengal~200K0.80×
26Karnataka~100K0.79×
27Bihar~100K0.75×
28Gujarat~100K0.74×
29Rajasthan~100K0.74×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Field of study audiences in India

See Marketing communications audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Marketing communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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