Rascasse Audience Intelligence

Glossary of Islam Audience in Malaysia

A data profile of the people who buy, follow and care about Glossary of Islam in Malaysia — modelled from more than twelve digital signal sources. Glossary of Islam has an estimated audience of 2,130,809 people in Malaysia.

#463among Topic in Malaysia
#35in Politics & Society

The average Glossary of Islam fan in Malaysia is 38.8 years old, more female, and lives primarily in Kuala Lumpur.

The audience is concentrated in Kuala Lumpur.

Top brand affinities include Telegram, Malaysiakini, Hijab, with strongest over-indexing on Telegram (2.15× the country average).

Demographically, the Glossary of Islam audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

The typical Glossary of Islam fan in Malaysia is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Glossary of Islam profile in Malaysia.

Audience size
2.1M
in Malaysia
Gender
56.6%♀
43.4% male
Age
38.8
average years
Country rank
#603
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glossary of Islam fans

56.6% are female, 43.4% are male, average age 38.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Glossary of Islam audience in Malaysia
MetricValue
Female56.6%
Male43.4%
Average age38.8
Estimated audience size2,130,809
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Glossary of Islam audience in Malaysia
Age bracketShare%
16-1912%
20-2927%
30-3925%
40-4922%
50+14%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Glossary of Islam audience comes from Malaysia.

Worldwide audience distribution share by country for Glossary of Islam
CountryShare
Indonesia15.6%
Malaysia9.5%
Saudi Arabia6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glossary of Islam audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Glossary of Islam fans by region: top regions in Malaysia
#RegionReachAffinity×
01Kuala Lumpur~400K1.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glossary of Islam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glossary of Islam audience
#·InterestCategoryAffinity×
01Al-Aqsa MosqueTravel & Leisure4.63×
02AbayaFashion & Accessoires3.49×
03Islamic architectureHome & Garden3.24×
04ZakatPolitics & Society3.04×
05HijabPolitics & Society2.87×
06Ramadan (calendar month)Politics & Society2.55×
07WikipediaInternet & Social Media2.43×
08God in IslamPolitics & Society2.33×
09Islamic bankingBusiness & Career2.32×
10Anwar IbrahimPolitics & Society2.27×
11TelegramInternet & Social Media2.15×
12PoliticsPolitics & Society1.98×
13FastingHealth1.72×
14PhilosophyBusiness & Career1.69×
15MalaysiakiniNews1.67×
16RadioTechnology & Electronics1.66×
17Google MapsInternet & Social Media1.65×
18Kitchen cabinetHome & Garden1.65×
19Kosmo!News1.64×
20Harian MetroNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glossary of Islam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glossary of Islam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
SpiritualityBALANCE1.29×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glossary of Islam audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Luxury OrientationPREMIUM0.80×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Glossary of Islam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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