A data profile of the people who buy, follow and care about Malaysiakini in Malaysia — modelled from more than twelve digital signal sources. Malaysiakini has an estimated audience of 7,632,542 people in Malaysia.
The average Malaysiakini fan in Malaysia is 40.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Perak.
Top brand affinities include Expatriate, Google Maps, Berita Harian, with strongest over-indexing on Expatriate (7.94× the country average).
Demographically, the Malaysiakini audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Malaysiakini fan in Malaysia is more male, around 40.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Expatriate.
The key figures that characterise the Malaysiakini profile in Malaysia.
41.2% are female, 58.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 40.6 |
| Estimated audience size | 7,632,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 19% |
Where the Malaysiakini audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~800K | 1.37× | |
| 02 | Kedah | ~700K | 1.31× | |
| 03 | Negeri Sembilan | ~500K | 1.25× | |
| 04 | Selangor | ~2.5M | 1.23× | |
| 05 | Putrajaya | ~50K | 1.18× | |
| 06 | Malacca | ~300K | 1.14× | |
| 07 | Kelantan | ~400K | 1.13× | |
| 08 | Penang | ~500K | 1.11× | |
| 09 | Terengganu | ~400K | 1.09× | |
| 10 | Pahang | ~300K | 0.93× | |
| 11 | Perlis | ~100K | 0.90× | |
| 12 | Kuala Lumpur | ~1M | 0.89× | |
| 13 | Johor | ~800K | 0.78× | |
| 14 | Sabah | ~500K | 0.77× | |
| 15 | Sarawak | ~400K | 0.64× | |
| 16 | Labuan | ~20K | 0.29× |
The strongest cross-interests of the Malaysiakini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Expatriate | Business & Career | 7.94× | ||
| 02 | Malaysia Today | News | 6.82× | ||
| 03 | New Straits Times | News | 3.25× | ||
| 04 | Anwar Ibrahim | Politics & Society | 2.67× | ||
| 05 | Sambal | Food & Beverages | 2.39× | ||
| 06 | The Star (Malaysia) | News | 2.38× | ||
| 07 | Kosmo! | News | 2.01× | ||
| 08 | Village | Travel & Leisure | 1.95× | ||
| 09 | Halal | Politics & Society | 1.82× | ||
| 10 | Sinar Harian | News | 1.81× | ||
| 11 | Berita Harian (Singapore) | News | 1.78× | ||
| 12 | Astro Awani | Movies & TV | 1.75× | ||
| 13 | Harian Metro | News | 1.72× | ||
| 14 | Gmail | Internet & Social Media | 1.72× | ||
| 15 | Berita Harian | News | 1.71× | ||
| 16 | Telegram | Internet & Social Media | 1.60× | ||
| 17 | Google Maps | Internet & Social Media | 1.59× | ||
| 18 | Kosmo | News | 1.56× | ||
| 19 | Teacher | Business & Career | 1.56× | ||
| 20 | Religion | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.59× | |
| Travelling | THRILL | 1.43× | |
| Social Media Usage | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.81× | |
| Patriotism | CONSERVATISM | 0.83× |
Malaysiakini has an estimated audience of 7,632,542 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
41.2% of Malaysiakini fans are female, 58.8% are male, with an average age of 40.6 years.
Malaysiakini fans show strongest brand affinity for Expatriate (7.94×), Google Maps (1.59×), and Berita Harian (1.71×) over the country average.
Malaysiakini fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1M), and Perak (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Malaysiakini itself, the audience over-indexes on Google Maps (1.59×), Berita Harian (1.71×), Malaysia Today (6.82×), and The Star (Malaysia) (2.38×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Malaysiakini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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