A data profile of the people who buy, follow and care about The Star (Malaysia) in Malaysia — modelled from more than twelve digital signal sources. The Star (Malaysia) has an estimated audience of 2,873,062 people in Malaysia.
The Star (Malaysia) has an estimated audience of 2,873,062 people in Malaysia. 53.2% are female, 46.8% are male, average age 38.0. Top brand affinities: Mstar Online, Contemporary romance, AsiaOne, Din Tai Fung, Meghan Markle.
Top brand affinities include Mstar Online, Contemporary romance, AsiaOne, with strongest over-indexing on Mstar Online (1.52× the country average).
Demographically, the The Star (Malaysia) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Social Media Usage, Individualism.
The typical The Star (Malaysia) fan in Malaysia is balanced, around 38.0 years old, with strong Social Media Usage tendencies and a notable affinity for Mstar Online.
The key figures that characterise the The Star (Malaysia) profile in Malaysia.
53.2% are female, 46.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 38.0 |
| Estimated audience size | 2,873,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide The Star (Malaysia) audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 44.0% |
| Kenya | 11.7% |
| Thailand | 7.4% |
The strongest cross-interests of the The Star (Malaysia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AsiaOne | News | 1.91× | ||
| 02 | Legal thriller | Literature | 1.86× | ||
| 03 | Marina Mahathir | Politics & Society | 1.73× | ||
| 04 | Downton Abbey | Movies & TV | 1.69× | ||
| 05 | University of Pennsylvania | Business & Career | 1.68× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 1.64× | ||
| 07 | Contemporary romance | Literature | 1.63× | ||
| 08 | Mindvalley | Business & Career | 1.62× | ||
| 09 | United States presidential election, 2016 | Politics & Society | 1.61× | ||
| 10 | Murphy’s Law | Music & Radio | 1.59× | ||
| 11 | Stain removal | Home & Garden | 1.56× | ||
| 12 | Prince Harry | Politics & Society | 1.56× | ||
| 13 | Daily Mirror | News | 1.55× | ||
| 14 | Kombucha | Food & Beverages | 1.54× | ||
| 15 | New York Post | News | 1.54× | ||
| 16 | Ta'if | Travel & Leisure | 1.53× | ||
| 17 | Mstar Online | Internet & Social Media | 1.52× | ||
| 18 | Fresh Off the Boat | Movies & TV | 1.52× | ||
| 19 | Din Tai Fung | Food & Beverages | 1.51× | ||
| 20 | George Washington | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Individualism | JOY | 1.02× | |
| Early Adopter Mentality | POWER | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Travelling | THRILL | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for The Star (Malaysia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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