A data profile of the people who buy, follow and care about Sinar Harian in Malaysia — modelled from more than twelve digital signal sources. Sinar Harian has an estimated audience of 4,983,979 people in Malaysia.
The average Sinar Harian fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Perak.
Top brand affinities include Slow Food, Stain removal, Ta'if, with strongest over-indexing on Slow Food (1.5× the country average).
Demographically, the Sinar Harian audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 16 regions tracked by Rascasse.
The typical Sinar Harian fan in Malaysia is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Slow Food.
The key figures that characterise the Sinar Harian profile in Malaysia.
51.0% are female, 49.0% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 37.1 |
| Estimated audience size | 4,983,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Sinar Harian audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 92.6% |
| Singapore | 3.2% |
| Saudi Arabia | 0.8% |
Where the Sinar Harian audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kelantan | ~500K | 1.91× | |
| 02 | Terengganu | ~400K | 1.90× | |
| 03 | Kedah | ~500K | 1.45× | |
| 04 | Putrajaya | ~40K | 1.37× | |
| 05 | Perak | ~500K | 1.25× | |
| 06 | Pahang | ~300K | 1.22× | |
| 07 | Negeri Sembilan | ~300K | 1.17× | |
| 08 | Malacca | ~200K | 0.98× | |
| 09 | Perlis | ~70K | 0.93× | |
| 10 | Selangor | ~1M | 0.88× | |
| 11 | Johor | ~500K | 0.69× | |
| 12 | Penang | ~200K | 0.64× | |
| 13 | Kuala Lumpur | ~500K | 0.60× | |
| 14 | Sabah | ~200K | 0.47× | |
| 15 | Labuan | ~10K | 0.32× | |
| 16 | Sarawak | ~100K | 0.27× |
The strongest cross-interests of the Sinar Harian audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ria 89.7FM | Music & Radio | 1.94× | ||
| 02 | Tulsa Shock | Sports | 1.72× | ||
| 03 | Ahmed Musa (footballer) | Sports | 1.69× | ||
| 04 | University of Pennsylvania | Business & Career | 1.65× | ||
| 05 | Stain removal | Home & Garden | 1.60× | ||
| 06 | The Dr. Oz Show | Movies & TV | 1.57× | ||
| 07 | MediaPortal | Movies & TV | 1.57× | ||
| 08 | Ta'if | Travel & Leisure | 1.56× | ||
| 09 | Elzatta Hijab | Fashion & Accessoires | 1.55× | ||
| 10 | Australian Women's Weekly | Internet & Social Media | 1.54× | ||
| 11 | Didam | Travel & Leisure | 1.52× | ||
| 12 | Spice rub | Food & Beverages | 1.51× | ||
| 13 | Slow Food | Food & Beverages | 1.50× | ||
| 14 | The Three Musketeers | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.98× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Individualism | JOY | 0.87× |
Sinar Harian has an estimated audience of 4,983,979 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.0% of Sinar Harian fans are female, 49.0% are male, with an average age of 37.1 years.
Sinar Harian fans show strongest brand affinity for Slow Food (1.5×), Stain removal (1.6×), and Ta'if (1.56×) over the country average.
Sinar Harian fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~500K), and Perak (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sinar Harian itself, the audience over-indexes on Stain removal (1.6×), Ta'if (1.56×), Didam (1.52×), and Spice rub (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sinar Harian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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