A data profile of the people who buy, follow and care about Harian Metro in Malaysia — modelled from more than twelve digital signal sources. Harian Metro has an estimated audience of 5,485,979 people in Malaysia.
The average Harian Metro fan in Malaysia is 36.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Sinar Harian, Berita Harian, Astro Awani, with strongest over-indexing on Sinar Harian (1.81× the country average).
Demographically, the Harian Metro audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Harian Metro fan in Malaysia is balanced, around 36.7 years old, with strong Travelling tendencies and a notable affinity for Sinar Harian.
The key figures that characterise the Harian Metro profile in Malaysia.
53.1% are female, 46.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 36.7 |
| Estimated audience size | 5,485,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Harian Metro audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 88.9% |
| Singapore | 3.7% |
| Brunei | 1.4% |
Where the Harian Metro audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~60K | 1.94× | |
| 02 | Terengganu | ~400K | 1.57× | |
| 03 | Kelantan | ~300K | 1.31× | |
| 04 | Negeri Sembilan | ~300K | 1.25× | |
| 05 | Kedah | ~400K | 1.20× | |
| 06 | Perak | ~500K | 1.14× | |
| 07 | Malacca | ~200K | 1.08× | |
| 08 | Pahang | ~300K | 1.01× | |
| 09 | Selangor | ~1.5M | 0.96× | |
| 10 | Perlis | ~70K | 0.95× | |
| 11 | Johor | ~600K | 0.77× | |
| 12 | Kuala Lumpur | ~700K | 0.71× | |
| 13 | Penang | ~200K | 0.61× | |
| 14 | Sabah | ~300K | 0.58× | |
| 15 | Sarawak | ~200K | 0.50× | |
| 16 | Labuan | ~20K | 0.46× |
The strongest cross-interests of the Harian Metro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kosmo! | News | 1.87× | ||
| 02 | Sinar Harian | News | 1.81× | ||
| 03 | Utusan Malaysia | News | 1.77× | ||
| 04 | Astro Awani | Movies & TV | 1.70× | ||
| 05 | Medina | Travel & Leisure | 1.68× | ||
| 06 | Tudong | Fashion & Accessoires | 1.64× | ||
| 07 | Madrasa | Kids & Family | 1.61× | ||
| 08 | Berita Harian | News | 1.60× | ||
| 09 | Islam in Malaysia | Politics & Society | 1.60× | ||
| 10 | Islamic architecture | Home & Garden | 1.59× | ||
| 11 | Abaya | Fashion & Accessoires | 1.59× | ||
| 12 | Umrah | Politics & Society | 1.58× | ||
| 13 | Tabung Haji | Politics & Society | 1.57× | ||
| 14 | Kurta | Fashion & Accessoires | 1.54× | ||
| 15 | Hafiz (Quran) | Politics & Society | 1.53× | ||
| 16 | Lecturer | Kids & Family | 1.53× | ||
| 17 | Hijab | Politics & Society | 1.52× | ||
| 18 | Nerve | Health | 1.52× | ||
| 19 | Glossary of Islam | Politics & Society | 1.51× | ||
| 20 | Ayah | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.18× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Family Orientation | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.70× |
Harian Metro has an estimated audience of 5,485,979 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.1% of Harian Metro fans are female, 46.9% are male, with an average age of 36.7 years.
Harian Metro fans show strongest brand affinity for Sinar Harian (1.81×), Berita Harian (1.6×), and Astro Awani (1.7×) over the country average.
Harian Metro fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Harian Metro itself, the audience over-indexes on Berita Harian (1.6×), Astro Awani (1.7×), Kosmo! (1.87×), and Utusan Malaysia (1.77×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Harian Metro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.