A data profile of the people who buy, follow and care about Astro Awani in Malaysia — modelled from more than twelve digital signal sources. Astro Awani has an estimated audience of 3,536,892 people in Malaysia.
The average Astro Awani fan in Malaysia is 37.3 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Perak.
Top brand affinities include Afrobeat, Celebrity Gossip, Stain removal, with strongest over-indexing on Afrobeat (2.15× the country average).
Demographically, the Astro Awani audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Astro Awani fan in Malaysia is balanced, around 37.3 years old, with strong Travelling tendencies and a notable affinity for Afrobeat.
The key figures that characterise the Astro Awani profile in Malaysia.
51.8% are female, 48.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 37.3 |
| Estimated audience size | 3,536,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Astro Awani audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 91.4% |
| Singapore | 5.9% |
| Indonesia | 0.5% |
Where the Astro Awani audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Putrajaya | ~30K | 1.79× | |
| 02 | Terengganu | ~200K | 1.42× | |
| 03 | Kelantan | ~200K | 1.32× | |
| 04 | Kedah | ~300K | 1.27× | |
| 05 | Perak | ~300K | 1.25× | |
| 06 | Malacca | ~200K | 1.18× | |
| 07 | Selangor | ~1M | 1.17× | |
| 08 | Negeri Sembilan | ~200K | 1.16× | |
| 09 | Pahang | ~200K | 1.06× | |
| 10 | Kuala Lumpur | ~600K | 0.89× | |
| 11 | Penang | ~200K | 0.71× | |
| 12 | Sabah | ~200K | 0.69× | |
| 13 | Johor | ~300K | 0.67× | |
| 14 | Perlis | ~30K | 0.63× | |
| 15 | Labuan | ~10K | 0.50× | |
| 16 | Sarawak | ~100K | 0.48× |
The strongest cross-interests of the Astro Awani audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davido | Music & Radio | 2.44× | ||
| 02 | Celebrity Gossip | News | 2.33× | ||
| 03 | Afrobeat | Music & Radio | 2.15× | ||
| 04 | MKBHD | Internet & Social Media | 2.13× | ||
| 05 | Casey Neistat | Movies & TV | 2.13× | ||
| 06 | Ria 89.7FM | Music & Radio | 2.09× | ||
| 07 | Tiwa Savage | Music & Radio | 1.81× | ||
| 08 | University of Pennsylvania | Business & Career | 1.74× | ||
| 09 | Damn | Home & Garden | 1.70× | ||
| 10 | pioneer dj | Technology & Electronics | 1.70× | ||
| 11 | African diaspora culture | Politics & Society | 1.70× | ||
| 12 | Stain removal | Home & Garden | 1.67× | ||
| 13 | Ta'if | Travel & Leisure | 1.61× | ||
| 14 | Hollywood Stars | Movies & TV | 1.60× | ||
| 15 | Vaporwave | Music & Radio | 1.60× | ||
| 16 | Dunmore, Pennsylvania | Travel & Leisure | 1.59× | ||
| 17 | Didam | Travel & Leisure | 1.56× | ||
| 18 | Petunia | Home & Garden | 1.52× | ||
| 19 | LGBT social movements | Politics & Society | 1.51× | ||
| 20 | Papillon | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.07× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Family Orientation | CONSERVATISM | 0.91× |
Astro Awani has an estimated audience of 3,536,892 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.8% of Astro Awani fans are female, 48.2% are male, with an average age of 37.3 years.
Astro Awani fans show strongest brand affinity for Afrobeat (2.15×), Celebrity Gossip (2.33×), and Stain removal (1.67×) over the country average.
Astro Awani fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Perak (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Astro Awani itself, the audience over-indexes on Celebrity Gossip (2.33×), Stain removal (1.67×), Ta'if (1.61×), and Didam (1.56×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Astro Awani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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