A data profile of the people who buy, follow and care about Astro (Malaysian satellite television) in Malaysia — modelled from more than twelve digital signal sources. Astro (Malaysian satellite television) has an estimated audience of 3,925,669 people in Malaysia.
The average Astro (Malaysian satellite television) fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Ethnic groups, Batik Air, Kaftan, with strongest over-indexing on Ethnic groups (1.76× the country average).
Demographically, the Astro (Malaysian satellite television) audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Astro (Malaysian satellite television) fan in Malaysia is balanced, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Ethnic groups.
The key figures that characterise the Astro (Malaysian satellite television) profile in Malaysia.
54.2% are female, 45.8% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.1 |
| Estimated audience size | 3,925,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Astro (Malaysian satellite television) audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 24.4% |
| Indonesia | 14.8% |
| United States | 13.3% |
Where the Astro (Malaysian satellite television) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 1.30× | |
| 02 | Kuala Lumpur | ~900K | 1.23× | |
| 03 | Johor | ~600K | 1.18× | |
| 04 | Perak | ~400K | 1.18× | |
| 05 | Negeri Sembilan | ~200K | 1.17× | |
| 06 | Penang | ~300K | 1.15× | |
| 07 | Pahang | ~200K | 1.15× | |
| 08 | Malacca | ~200K | 1.07× | |
| 09 | Kedah | ~300K | 1.03× | |
| 10 | Kelantan | ~200K | 0.93× | |
| 11 | Putrajaya | ~20K | 0.92× | |
| 12 | Sarawak | ~300K | 0.89× | |
| 13 | Terengganu | ~100K | 0.88× | |
| 14 | Sabah | ~300K | 0.83× | |
| 15 | Perlis | ~40K | 0.66× | |
| 16 | Labuan | ~20K | 0.59× |
The strongest cross-interests of the Astro (Malaysian satellite television) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaftan | Fashion & Accessoires | 2.03× | ||
| 02 | Durban University of Technology | Business & Career | 1.90× | ||
| 03 | Picture frame | Home & Garden | 1.89× | ||
| 04 | Niqāb | Fashion & Accessoires | 1.88× | ||
| 05 | Ethnic groups | Politics & Society | 1.76× | ||
| 06 | Yogyakarta | Travel & Leisure | 1.72× | ||
| 07 | Malaysian batik | Fashion & Accessoires | 1.71× | ||
| 08 | POPLOOK | Shopping | 1.67× | ||
| 09 | Wedding Planners | Kids & Family | 1.65× | ||
| 10 | Dress code | Fashion & Accessoires | 1.60× | ||
| 11 | Folk costume | Fashion & Accessoires | 1.59× | ||
| 12 | Best Buy | Shopping | 1.59× | ||
| 13 | Iloilo | Travel & Leisure | 1.58× | ||
| 14 | Bath & Body Works | Shopping | 1.55× | ||
| 15 | Jabatan Perkhidmatan Awam | Politics & Society | 1.53× | ||
| 16 | SMAP | Music & Radio | 1.53× | ||
| 17 | Unique Gifts | Shopping | 1.53× | ||
| 18 | Batik Air | Travel & Leisure | 1.52× | ||
| 19 | Tunic | Fashion & Accessoires | 1.51× | ||
| 20 | Kuih Raya | Topic | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Spirituality | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.33× | |
| Social Media Usage | JOY | 0.63× | |
| Urban Lifestyle | OPEN | 0.67× |
Astro (Malaysian satellite television) has an estimated audience of 3,925,669 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.2% of Astro (Malaysian satellite television) fans are female, 45.8% are male, with an average age of 37.1 years.
Astro (Malaysian satellite television) fans show strongest brand affinity for Ethnic groups (1.76×), Batik Air (1.52×), and Kaftan (2.03×) over the country average.
Astro (Malaysian satellite television) fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Astro (Malaysian satellite television) itself, the audience over-indexes on Batik Air (1.52×), Kaftan (2.03×), Wedding Planners (1.65×), and Tunic (1.51×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Astro (Malaysian satellite television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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