A data profile of the people who buy, follow and care about TV3 (Malaysia) in Malaysia — modelled from more than twelve digital signal sources. TV3 (Malaysia) has an estimated audience of 5,572,889 people in Malaysia.
The average TV3 (Malaysia) fan in Malaysia is 37.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Afrobeat, Celebrity Gossip, Morinda citrifolia, with strongest over-indexing on Afrobeat (1.56× the country average).
Demographically, the TV3 (Malaysia) audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 16 regions tracked by Rascasse.
The typical TV3 (Malaysia) fan in Malaysia is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Afrobeat.
The key figures that characterise the TV3 (Malaysia) profile in Malaysia.
53.0% are female, 47.0% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 37.5 |
| Estimated audience size | 5,572,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 15% |
Where the TV3 (Malaysia) audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kelantan | ~400K | 1.43× | |
| 02 | Kedah | ~500K | 1.42× | |
| 03 | Perak | ~500K | 1.17× | |
| 04 | Terengganu | ~300K | 1.15× | |
| 05 | Pahang | ~300K | 1.14× | |
| 06 | Selangor | ~1.5M | 1.12× | |
| 07 | Kuala Lumpur | ~1M | 1.09× | |
| 08 | Sarawak | ~500K | 1.03× | |
| 09 | Johor | ~700K | 0.96× | |
| 10 | Negeri Sembilan | ~300K | 0.93× | |
| 11 | Sabah | ~500K | 0.92× | |
| 12 | Malacca | ~200K | 0.89× | |
| 13 | Perlis | ~70K | 0.89× | |
| 14 | Putrajaya | ~30K | 0.86× | |
| 15 | Penang | ~200K | 0.62× | |
| 16 | Labuan | ~20K | 0.44× |
The strongest cross-interests of the TV3 (Malaysia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davido | Music & Radio | 1.68× | ||
| 02 | University of Pennsylvania | Business & Career | 1.65× | ||
| 03 | Tulsa Shock | Sports | 1.58× | ||
| 04 | Morinda citrifolia | Food & Beverages | 1.57× | ||
| 05 | Afrobeat | Music & Radio | 1.56× | ||
| 06 | Celebrity Gossip | News | 1.56× | ||
| 07 | CKay | Music & Radio | 1.56× | ||
| 08 | Temptation Island VIP | Movies & TV | 1.56× | ||
| 09 | Novella 2000 | Internet & Social Media | 1.56× | ||
| 10 | Kleine John | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.99× | |
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Individualism | JOY | 0.85× |
TV3 (Malaysia) has an estimated audience of 5,572,889 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.0% of TV3 (Malaysia) fans are female, 47.0% are male, with an average age of 37.5 years.
TV3 (Malaysia) fans show strongest brand affinity for Afrobeat (1.56×), Celebrity Gossip (1.56×), and Morinda citrifolia (1.57×) over the country average.
TV3 (Malaysia) fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond TV3 (Malaysia) itself, the audience over-indexes on Celebrity Gossip (1.56×), Morinda citrifolia (1.57×), University of Pennsylvania (1.65×), and Davido (1.68×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for TV3 (Malaysia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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