Rascasse Audience Intelligence

Davido Audience in United States

Davido has an estimated audience of 2.5M people in United States.

#122among Singer-songwriter in United States
#1974among people in United States#1143in Music & Radio

The average Davido fan in United States is 31.6 years old, balanced, and lives primarily in Georgia.

Its fans are 5.3 years younger than the group average of 36.9.

Women make up 53.3% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 7767 objects in Singer-songwriter, Davido fans stand out for their interest in OPPO, International education and Bodrum.

Interest is seasonal: June, July and November account for 39% of the year's searches, September is the quietest month.

Most fans live in Georgia, New York, Texas.

Top affinities include OPPO, International education, Bodrum, with strongest over-indexing on OPPO (63.09× the country average).

Demographically, the Davido audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Davido fan in United States is balanced, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for OPPO.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
53.3%♀
46.7% male
Age
31.6
average years
Country rank
#12314
among all objects in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Davido fans

53.3% are female, 46.7% are male, average age 31.6.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Davido audience in United States
MetricValue
Female53.3%
Male46.7%
Average age31.6
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Davido audience in United States
Age bracketShare%
16-2442%
25-3423%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Davido audience comes from United States.

Worldwide audience distribution share by country for Davido
CountryShare
United States28.0%
Nigeria18.4%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Davido fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K4.10×
02New Mexico~60K3.83×
03Maryland~200K3.61×
04Washington, District of Columbia~10K2.16×
05New York~300K1.98×
06New Jersey~100K1.58×
07Minnesota~60K1.47×
08Delaware~10K1.40×
09Massachusetts~70K1.39×
10Texas~200K1.31×
11Connecticut~30K1.31×
12Virginia~80K1.24×
13Rhode Island~9K1.18×
14Louisiana~40K1.11×
15Pennsylvania~100K1.06×
16North Dakota~6K1.04×
17Florida~200K1.02×
18North Carolina~80K1.02×
19Ohio~80K0.87×
20Alabama~30K0.85×
21Illinois~80K0.84×
22Maine~8K0.84×
23Indiana~40K0.82×
24Alaska~4K0.80×
25Vermont~4K0.80×
26Montana~6K0.79×
27South Dakota~5K0.79×
28Mississippi~20K0.78×
29South Carolina~30K0.77×
30Nebraska~10K0.77×
31Tennessee~40K0.75×
32California~200K0.73×
33Kentucky~20K0.73×
34Iowa~20K0.73×
35Missouri~30K0.71×
36Michigan~50K0.70×
37Washington~40K0.68×
38Arkansas~20K0.68×
39Kansas~10K0.68×
40West Virginia~9K0.68×
41New Hampshire~7K0.68×
42Arizona~40K0.67×
43Nevada~20K0.67×
44Hawaii~7K0.67×
45Idaho~9K0.65×
46Colorado~30K0.64×
47Oklahoma~20K0.62×
48Wisconsin~20K0.53×
49Utah~10K0.53×
50Oregon~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Davido, United States
0.52×1.00×4.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Davido audience vs. the country average
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics63.09×
02International educationBusiness & Career29.28×
03BodrumTravel & Leisure23.68×
04Khabib NurmagomedovSports22.04×
05Toyota SupraCars & Mobility20.25×
06Anthony JoshuaSports18.90×
07Disneyland ParisTravel & Leisure18.30×
08Rick and MortyMovies & TV15.66×
09Tyler PerryMovies & TV15.53×
10Teyana TaylorMovies & TV14.74×
11Dungeons & DragonsGames14.27×
12Hair ExtensionsBeauty & Wellness13.10×
13Afro-textured hairBeauty & Wellness10.85×
14DancehallsMusic & Radio10.70×
15YouTube MusicMusic & Radio7.71×
16Google DriveTechnology & Electronics4.47×
17ClothingFashion & Accessoires4.20×
18Consumer electronicsTechnology & Electronics3.71×
19TikTokInternet & Social Media3.52×
20VehiclesCars & Mobility3.16×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Davido audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Davido audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
Community OrientationOPEN2.26×
Pet OwnershipJOY2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Davido audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.48×
Family OrientationCONSERVATISM0.51×
IndulgenceJOY0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Davido over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/davido-32683” · Methodology